Department of Marketing, Media, and Design Communications
Our subject area position
At the intersection of the teaching and research activities of the Department of Marketing and Design Communication, which operates within the framework of the Institute of Marketing and Communication Sciences
MARKETING / MEDIA / DESIGN / COMMUNICATION
(Marketing / Media / Design / Communication = MMDC) is realized in its economic and social context.
Our thematic approach and value proposition in the field of education, scientific and applied research
Marketing communication, new media, audience participation
Personal and organizational communication is not simply a strategic tool, but a tool for corporate existence and survival. Communication, which connects the individuals participating in the exchange process, plays an important role in the validation of thinking for market and marketing purposes. The tools used in the field of classic marketing communication (based on the technology and the attitude of the affected audiences) today are closely related to each other, overlap each other, and do not appear clearly and separately. They are less and less controllable from the corporate side.
Design communication = designer researchers / researcher designers
Design communication, creative design methodology, communication integrated into development. Design communication represents a relationship-building approach that appears as a BRIDGE between different disciplines and discourses, the phenomena of society and the economy. With its interdisciplinary and interprofessional method, it is possible to create a real-time connection between education, research and business.
Our educational position
Education is a successful sector, it must provide a sense of success for both students and professors. Students can experience, learn, experience, recognize and get to know things. Professors can perform, teach, express himself and have an audience.
We reinterpret the roles of students and professors. Students no longer listen but, we could say, absorb experince during education and learning, and the main value during learning for the participants is that they have a way to “see and experience with they own eyes”, and even direct peers to observe with their “eyes”, to evaluate their own performance and to assess and understand their virtues and faults. Individual success can only be achieved through cooperation:
For students:
- optimizing time – integrating learning and work situations
- real projects with stakes and benchmarks
For educators:
- simultaneity of research and education
- collaborative education, equal collaborations, constructive feedback
2025
Listed in Proformance – Teaching Excellence Database
Innovative teaching and learning practices, including student partnerships, multidisciplinary projects, entrepreneurship initiatives, project-based learning, and real-world learning environments.
2023–2024
Visegrad Fund – Developing Cooperation between Academia and Society through Knowledge and Capacity Building
The project strengthens universities’ third mission by connecting academia with society through cooperation with regional actors and effective knowledge transfer.
Project platform:
A2S Virtual Marketplace – Where Academia and Society Meet Together
Platform connecting academia and society to foster collaboration and knowledge exchange.
2019–2021
RiConfigure (H2020-788047) – Reconfiguring Research and Innovation Constellations
Horizon 2020 project exploring new forms of research and innovation collaborations under the ‘quadruple helix’ model, providing conceptual and practical insights for policymakers and practitioners.
Quadruple Helix educaiton project:
Horváth, Dóra; Cosovan, Attila; Komár, Zita et al. (2019): Crossover, mint lehetőség a tudománykommunikációban: A Quadruple Helix innovációs modell popularizálása stílusátírásokon keresztül. In: Veres, Zoltán et al. (szerk.) Ismerjük a vevőt? A vásárlás pszichológiája. EMOK XXV. Országos konferencia, Pannon Egyetem, pp. 700–710.
https://emok.hu/hu/component/docs/d-825:crossover-mint-lehetoseg-a-tudomanykommunikacioban?format=pdf&Itemid=246
2019–2020
Managing Human Talent in Coworking Environment
Visegrad Grants project examining the role of coworking spaces in attracting and retaining skilled talent in V4 cities through community building.
Kapcsolódó cikk:
Orel, M., Mayerhoffer, M., Fratricova, J., Pilkova, A., Starnawska, M., & Horvath, D. (2022). Coworking spaces as talent hubs: The imperative for community building in the changing context of new work. Review of Managerial Science, 16(5), 1503–1531.
https://doi.org/10.1007/s11846-021-00487-4
2013–2016
Crea8tv.eu (FP7 Project)
Multidisciplinary FP7 project focusing on creativity and cultural and creative industries in Europe, exploring design as a driver of innovation and competitiveness, and links between IP protection and innovation.
https://cordis.europa.eu/project/id/320203/reporting
Kapcsolódó cikkek:
- Csordás, T.; Horváth, D.; Mitev, A.; Markos-Kujbus, É. (2017): User-Generated Internet Memes as Advertising Vehicles. In: Siegert, G. et al. (szerk.) Commercial Communication in the Digital Age. De Gruyter Verlag, pp. 247–266.
- Horváth, D.; Mitev, A. (2016): Internet Memes: The Meteorites of the Online World. In: De Pelsmacker, P. (szerk.) Advertising in New Formats and Media. Emerald Group Publishing Ltd., pp. 243–262.