NEDIMARC - Neuro- and Digital Marketing Research Center
NEDIMARC – Neuro– and Digital Marketing Research Center, a new research centre at Corvinus University of Budapest, uses cutting-edge tools of neuromarketing and digital marketing to study consumer decisions and behaviour. The aim of the centre is to support the development of marketing strategies on a scientific basis and to contribute to solving business and societal challenges relevant to companies and researchers. It will also enable multidisciplinary behavioural research to track and predict wider societal impact and change.
What are we looking for?
NEDIMARC seeks a deeper understanding of human attention, emotions, perception and decision-making in the following areas:
- Neuromarketing and consumer behaviour - eye movement tracking, biometric data analysis.
- Digital marketing and artificial intelligence - big data, automation, predictive analytics.
- Sustainable and responsible marketing - social responsibility and ethical advertising research, corporate and consumer behaviour and social marketing.
What technologies do we use?
The lab is equipped with state-of-the-art neuromarketing tools:
- Eye-tracking cameras – screen-based and portable solutions.
- Biometric sensor – GSR (galvanic skin response) skin resistance measurement.
Ethical and data protection standards
All NEDIMARC research activities are carried out under strict ethical and data protection rules. Before starting any research:
- Ethics approval must be sought from the University Research Ethics Committee.
- The research should be reported to the University Data Protection Officer at the following e-mail address: adatvedelem@uni-corvinus.hu
Who is the Research Centre for?
- or businesses and market researchers – customer analysis and campaign optimisation based on science.
- For the academic community – interdisciplinary research and collaboration.
- For students and teachers – practical training and research opportunities.
Laboratory use – rules for use and application
The laboratory is available for research and, to a limited extent, for student research purposes. To ensure technical and human resource capacities, use is subject to the following rules.
1. Responsibilities and contact persons
- Laboratory management and coordination: Dr. Ákos Varga (akos.varga@uni-corvinus.hu)
- Operational implementation and technical support: Alexa Rudolf (alexa.rudolf@uni-corvinus.hu)
2. Use for research purposes
Use of the laboratory for research purposes can only be initiated after the following documents have been submitted:
- research plan, and
- approved research ethics permit.
Further consultation will take place after the documents have been received and reviewed.
Submission address: nedimarc@uni-corvinus.hu
Copy (CC): akos.varga@uni-corvinus.hu
3. Student use
In the case of student requests, the laboratory can only provide support for master’s degree TDK (Scientific Students’ Associations Conference) research (based on the initiative of the supervisor).
We are unable to support laboratory use for:
- undergraduate theses, or
- undergraduate TDK research.
A prerequisite for student use is the prior submission of a research plan.
Submitted research plans are subject to preliminary professional and capacity-based screening. Accordingly, there may be a longer turnaround time or the request may be rejected.
Thank you for complying with the procedure. If you have any further questions, please get in touch with us at the above contact details.
Contact
For more information and cooperation opportunities, please contact us:
📍 Corvinus University, Gellért campus
NEDIMARC – The Future of Marketing Research Today