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Budapesti Corvinus Egyetem ×
Handicap version

Research, projects

Main research directions:  

  • special aspects of service marketing (self-service technology, service termination, forced technology change)  
  • retail and personal sales aspects of sales (acceptance of mobile payments, inter-organizational sales)  
  • market orientation (for companies and higher education) 
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GEN.:2022.12.08. - 06:49:36