Research, projects
Three main focal points of our research work
- Participatory aspects of marketing communication (co-creation, privacy, advertising rhetoric) – Tamás Csordás, Dóra Horváth, Éva Markos-Kujbus, Zita Komár, Attila Simay
- Design communication: the possibilities of the design approach in education, leadership training, scientific thinking and management decision-making – Attila Cosovan, Daniella Galla, Julianna Faludi, Dóra Horváth, Zita Komár
- Participation issues in higher education (transformative education, reflexivity, collective autoethnography) – Attila Cosovan, Tamás Csordás, Daniella Galla, Julianna Faludi, Dóra Horváth, Zita Komár, Éva Markos-Kujbus, Attila Simay
Doctoral workshop and research topics related to the Department of Marketing and Design Communication:
- Bavlsík Richard: consumer participation, co-creation
- Máté Bencze: space as a catalyst for human cooperation, videography
- Máté Bollók: AI & Us – artificial intelligence and human creativity
- Attila Dinnyés: network science & design communication
- Balázs Fekete: dynamic identity
- Levente Kökény: digitalization & gamification in consumer service acceptance
- Gábor Megyeri: digital past – analogue future & product design
- Márta Merkl: experience & gastronomy & design communication
- Zsófia Molnár: design communication, speech and planability
- Namaz, Lachin: city brand engagement & expats
- Áron Szabó: sales-oriented business communication
- Sára Veronika Szász: sustainable self-branding
- Szerényi Szabolcs: art & advertising