When a global celebrity becomes embroiled in a scandal, openly expressing remorse tends to generate visibly more support, while deflection almost inevitably triggers a wave of negativity in the comments, according to a study by Corvinus University.

Ádám Büki completed the four-year Olympic cycle alongside a full-time job, mobilizing every last reserve of strength he had. The Corvinus alumnus and athlete of Miskolci SE Honvéd qualified for the Winter Olympics in Milan and Cortina d’Ampezzo as a member of the Hungarian team. After the competition, we spoke with him about the road to the Olympics and his experiences at the Games.

Budapest Honvéd Sports Association (BHSE) and Corvinus University of Budapest have signed a cooperation agreement aimed at strengthening the link between sport as a national economic sector and higher education, with a particular focus on research collaboration and on the Corvinus’ International Sports Business Master’s programme.