Tourism has entered a new era, and you can already study it at Corvinus
17/09/2025
How does an originally rather expensive kayaking and canoeing city tour in Copenhagen turn into a free experience if participants agree to collect floating litter from the water along the way? What do visitors, locals, and the environment gain from this? We spoke with Balázs Kovács, leading Hungarian expert on the “new tourism” approach — an increasingly emphasized subject in Corvinus University’s Tourism Development Manager/Economist program, where he also teaches as a visiting lecturer — about the potential of this innovative perspective.