For years, one of the most popular events at Corvinus University’s twice-yearly Career & Business Festival has been the Alumni Café, where students can seek career advice from alumni working across a range of industries. At the spring festival, students were able to sign up to meet fourteen mentors.

She graduated in Marketing at Corvinus University and started her career at McKinsey’s Budapest office. Even during her university years, her worldview began to expand through CEMS and DSG programs, Rajk College conferences, and an international internship. But her career truly became global at Google. Edina Baur is currently leading EMEA Growth Marketing at Google’s London headquarters, managing exciting experimental projects and overseeing a significant budget. The Corvinus alumna, who now lives in London, shared her journey with us.

This discussion offered the audience not just theory but real-world experience, covering everything from entering the market to staying in it, including the challenges and brand strategy involved.