Develop new skills and strengthen your knowledge that enables you to design successful communication!
Program director: Dr. Anna Török
Length of program: 2x 1,5 hours in 4 days
Language of the program: English
Tuition fees: gross 140 000 HUF (including 27% VAT)
Early bird tuition fees: gross 119 000 HUF (including 27% VAT)
Qualification offered by the program:
Schedule of the programme:
The program will be launched if sufficient applicants apply.
Education is in the form of attendance.
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Anyone who is involved in International communication, international marketing communication intercultural management, international business negotiations and sales.
2. Module: Diversity
3. Module: Inclusion
4. Module: Case studies and practise in intercultural context
Basic management and communication skills are required.
Although the equity, diversity, and inclusion (ED&I) concept in cross-cultural communication doesn’t get enough attention, but it is very important in practice and provides a market advantage.
New insights can be gained and implemented during this interactive training course, where we approach the topic from a business point of view, include various benchmarks in an intercultural context and make you apply the ED&I concept to your own business or field as well.
Develop new skills and strengthen your knowledge that enables you to design successful communication in a multi-cultural business environment by handling the cultural differences and diversities!
Assistant Professor at Corvinus University of Budapest. She worked 5 years as a brand manager for international brands, such as Nivea or Danone Oikos. She did international research projects in Hungary, Iceland, Mexico, Panama, Cape Verde and currently working in an international research group on ED&I, including countries such as the USA and Germany. She works together with non-profit organizations in joint research projects as well.
Associate Professor and Head of Department at Corvinus University Budapest. Her main research areas are intercultural communication, cross-cultural consumer behaviour, and cultural differences. She has been involved in several international research projects and she has been working on corporate projects as well.
Competences aquired after the course