The Marketing Doctoral Programme turns 30 – Conference on 5 June
Is marketing like a rocket in the sky, or is its smoke bigger than its flame? Perhaps we're waiting for the big bang, which is just a quiet pop from a distance? Do we fall back to earth as rain or as icy showers? In general, where does marketing go from here, and where does a doctorate in marketing go from here? Is it already 30 years old?