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Digimeter Research Group

OUR RESEARCH FOCUS

The Digimeter Research Group at the Corvinus coordinates Digimeter-related activities. The Digiméter research series, which is conducted twice a year, measures the SME (small-mid enterprise) sector to assess their progress in terms of digitisation. The general measurement is conducted in the fall, while the special theme measurement is conducted in the spring. In 2020 and 2022, we conducted research on the impact of the coronavirus on the operations and digital innovation opportunities of SMEs, and we focused on digital marketing. In the spring of 2023, we conducted in-depth interviews with experts and managers of SMEs on the factors stimulating and inhibiting digitisation. The autumn general measurements examine six subject areas: presence on digital surfaces, managing everyday life with digital tools, data-driven operation of businesses, online marketing, IT security and digital finances. The questionnaire consists of 50 questions and was distributed to a multi-stratified sample of nearly 800 companies (5-10 million people in sales).

Digimeter annual measurement

The Digimeter sets four goals: 1. annually repeated measurement of the factors determining digital competitiveness, within a transparent research framework, 2. based on the received data, the so-called Creation of the Digital Competitiveness Index as the main index, 3. give feedback to individual SMEs about where they are in terms of digital competitiveness within their own segment, 4. to give examples to be followed through the Digimeter Award to companies that can bring digitization closer through authentic stories.

Our research follows quantitative methodology, a cross-sectional telephone interviews (CATI) survey (n=200) was conducted in April 2022. The target group was companies employing 5-249 people, with a net turnover of less than HUF 18 billion. The autumn general measurements examine six subject areas: presence on digital interfaces, managing everyday life with digital tools, data-driven operation of businesses, online marketing, IT security and digital finances.

The Digimétro Covid ’22 Index shows that digitisation of small and medium-sized enterprises is not going well. The pandemic didn’t do much to encourage remote work and the use of digital communication. A lot of SMEs need to step up their game in this area if they want to stay competitive. Just a quarter of SMEs let some of their colleagues work from home. The main reason for not allowing telework is that some jobs can’t be done from home. But there’s also a fear of a drop in productivity, even though most companies that introduced or expanded telework during the pandemic have not experienced drop in work productivity. The traditional telephone and email are still the main tools (including files shared via email), but six out of ten SMEs use internet-based chat tools (also), while only seven of the companies use an office collaborative application.

Corvinus University of Budapest

MEMBERS

Head of Research Center

Kovaliczky Tamás (Smartcommerce Consulting)

Nagy Nándor (Smartcommerce Consulting)

IMPACT

Once the data analysis of the annual representative questionnaire answers is over, SMEs can fill out the same questionnaire on the digimeter.hu website (under the “My Digimeter” menu item) to get an idea of where they stand compared to others and what they should work on. The index tells relevant information for the companies, customers and investors.

Contact us for cooperation

research@uni-corvinus.hu

 

Previous partnerships

WU- Center of Family Business

Prague University of Economic Sciences

Warsaw University of Economic Sciences

Menedzsment és Controlling Egyesület (MCE)

MAPI Klub

K&H Bank

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GEN.:2024.07.15. - 03:14:02