The renewed Corvinus University aims to share its mission not only in Hungary, but well beyond our national borders. We want to be seen as a community that shapes knowledge and leadership on a global level.  

This spring, Corvinus refreshed its brand identity, and now presents its new mission in a brand movie. The project was led by the Communications Department’s Marketing team, in collaboration with a Hungarian production company and an international creative agency. 

“In the project team, people from different nationalities and backgrounds came together to share their ideas and perspectives on Corvinus. It was surprising to see how differently we perceive the university from the inside compared to how others view it from the outside. It took time to find an approach that creates something new while staying true to the university’s heritage,” says László Domján, Social Media Specialist and project lead. 

The brand movie truly brings this vision to life. It presents Corvinus as a place where tradition meets innovation, and where local roots grow into global connections. With dynamic scenes of students, researchers, and the wider community, it highlights the attitude that sets our students apart: curiosity, ambition, and collaboration. More than a film, it is a statement of identity – celebrating what we already are, while pointing towards the future we are building. 

Our university has always been proud of its Hungarian roots. The film also serves the goals of international recruitment, making it both an invitation to the world to get to know us, and a promise that we want to grow together in excellence, openness, and innovation. 

You can watch the brand movie here