Adapting to the habits of our readers and aiming for a more sustainable publishing model, we primarily distribute our journal digitally. The full contents of the journal are available online at the Budapest Management Review’s website. If you would like to receive our monthly e-mail newsletter with the latest issue and calls for papers you can register here. We look forward to welcoming you among our readers and you can follow us on our Facebook page as well! The website also provides information about the submission process and author guidelines. 

Contents of the latest December issue includes guest editorial foreword by Miklós Stocker and Ágnes Szunomár (Volume LVI, Issue 12): 

– Amitabh Anand – Šejma Aydin – Ivan Radević – Emil Knezović 

Entrepreneurial uncertainty in Central and Eastern Europe – A synthesis and agenda 

This paper synthesizes findings from 42 studies with systematic coding to examine how entrepreneurs in this region navigate uncertainty. 

– Magdolna Sass – Andrea S.Gubik – Gábor Túry 

Three years later – The integration and continuity of digital solutions at subsidiaries in Hungary after the COVID-19 pandemic 

This study investigates the digital practices of six automotive and electronics subsidiaries in Hungary during the pandemic and over the subsequent three years. 

-Judit Burucs  – Fanni Dudás  

Did the virtual integration of stock markets impact the stock exchanges in Southeastern Europe? 

The study investigates the impact of the SEE Link trading platform on capital market development and financial integration in Southeastern Europe (SEE) between 2012 and 2022. 

– József Poór – Ladislav Mura – Eric J. Sanders – Sylvia Tóbiás Kosár – Botond Géza Kálmán – Zdenêk Caha – Erika Huszárik Seres – Tibor Zsigmond – Erika Varga – Ildikó Éva Kovács 

Management in the shadow of war – A comparative analysis of Czech, Hungarian and Slovak organizational responses to crises 

This study examines how crisis events influenced business operations, leadership, and human resources in Czech, Hungarian, and Slovak organizations.   

– Adam Oleksiuk 

Artificial Intelligence in global marketing campaigns – Between human creativity and algorithmic precision 

This article analyzes the impact of artificial intelligence (AI) on global marketing campaigns through a qualitative comparative analysis of nine case studies from various industries and markets. 

– Zsuzsanna Hentz 

Study of sports consumption habits in a Central Eastern European capital city 

This study investigates attitudes toward sports experiences, public sports, and sports facilities in Budapest, focusing on sports-related needs and habits.   

Call for papers for 2026 thematic issue:  

– ‘ Entrepreneurship Research ‘ – Deadline for manuscript submission: 05 January 2026.