Double Success for Corvinus at the IAB ‘Best Thesis on Digital Marketing 2025’ Competition

On March 20, IAB Hungary presented the awards to the winners of the 2025 ‘Best Thesis on Digital Marketing’ competition at the WPP Media headquarters. 

In the undergraduate category, Bálint Zeisler (Corvinus University of Budapest, Business Administration and Management BA, Marketing Management specialization) with his thesis titled “Low-Cost Marketing, or the Brand-Building Role of Ryanair’s Online Provocation” took first place (advisor: Dr. Tamás Viktor Csordás, Department of Marketing and Design Communications). 

In the master’s category, Dóra Urda (Corvinus University of Budapest, Marketing Strategy and Innovation MSc, Channel Design Management specialization) was selected by the jury as the best for her thesis titled “Augmented Beauty – The Role of Augmented Reality in Shaping Maybelline’s Digital Consumer Experience” (co-advisors: Dr. Zsófia Hajnalka Cserdi, Department of Marketing Management, and Kata Hartl, Department of Digital Marketing). 

More information: here