Based on the responses published on 5th January by this prestigious professional organisation representing European management and business education institutions, similar challenges and goals are emerging worldwide: the rapid rise of artificial intelligence, growing expectations around sustainability and social responsibility, and the need to maintain the student experience and the quality of education in an environment of constant change.  

Among the contributors was Bruno van Pottelsberghe, Rector of Corvinus University of Budapest, who emphasised that the key to 2026 will be how well business schools can adapt, while still looking ahead with confidence. In his view, it is time to move beyond “siloed thinking” – whether in terms of academic disciplines or the way educational programmes are designed. 

Bruno van Pottelsberghe: progress comes from connections 

The Rector highlighted that real progress for future leaders comes from connections across fields: new ideas are often born where different perspectives meet. Universities and business schools therefore play a crucial role – not only by providing academic knowledge, but also by strengthening soft skills, such as collaboration, communication, and adaptability. 

According to the Rector, artificial intelligence is unavoidable in this process: by 2026, AI will be “deeply embedded” in how institutions operate. It must therefore be integrated responsibly, in a way that genuinely supports both students and staff. Sustainability will also remain central, as universities educate future decision-makers and must lead by example – through programmes that prepare the next generation to address complex social and economic challenges. 

He also underlined the importance of the student experience: to maintain the attractiveness of higher education, learning pathways must be convenient, human-centred, and motivating. In this context, rethinking the idea of the alma mater is particularly important – creating a supportive academic community that helps students achieve their full potential. 

Finally, Rector Bruno van Pottelsberghe noted that these global priorities are also reflected in Corvinus’ three-year Bridge Strategy, which provides clear direction for the university community in the years ahead. 

International trends: AI, sustainability, student experience and measurable social impact 

Based on the responses from the deans and institutional leaders, the most important priorities for business schools include: 

Source: EFMD Global Blog