Corvinus research: Hungarian young people long for luxury experiences instead of luxury objects
Is it better to boast with driving a Lamborghini than with a Cartier watch? The Corvinus research examined the luxury displayed in the posts of the six most popular Hungarian Generation Z influencers and the approach of 16–25-year-old Hungarians to luxury. According to the results, Hungarian young people asked long for experimental luxury, rather than personal luxury items.