Our Lecturer’s Publication Awarded by the University of Zagreb
2023-01-11 12:00:19
The "Fedor Rocco Award for best marketing paper 2022" was awarded to Dr. Ákos Varga, Head of the Department of Digital Marketing.
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Q1 publication co-authored by Dr. Ákos Varga won the “Fedor Rocco Award for best marketing paper 2022” of the Institute of Economics & Business of the University of Zagreb.
The paper was published under the title “The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures” and is available at the following link.
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