Date 13 May 2025 17:20-18:50  

Location: Corvinus University of Budapest, building E, lecture hall I. 

Language of the event: English

 Dr. Allison Creed

Join Dr. Allison Creed* from the University of Melbourne for a fascinating 90-minute journey into the world of wine communication. Discover how metaphors shape our sensory experience of wine, influence consumer engagement, and offer crucial insights for navigating cross-cultural communication and education in the $400 billion global market. This lecture and Q&A session blends insights from cognitive linguistics, cultural studies, and communication science to reveal practical strategies for crafting compelling narratives and fostering inclusive communication across diverse markets.

For Students: See how diverse academic fields converge to offer powerful tools for real-world application in marketing and global communication. 

For Academics: Gain valuable interdisciplinary perspectives to enrich your teaching and potentially spark new research ideas and collaborations. 

*Dr Allison Creed researches in the field of Applied Cognitive Linguistics, focusing on metaphorical language in communication and education. A Teaching Specialist in the Faculty of Arts, she holds Masters degrees in Education and in Learning and Development. Allison’s experience spans applied linguistics, wine marketing, and career development with published work in the British Journal of Guidance and Counselling, International Journal of Educational and Vocational Guidance, the Edward Elgar Handbook of Research Methods in Careers, and Palgrave Macmillan’s Management and Marketing of Wine Tourism Business.