Culture Hack Methodology: Learn How Narrative Coordination Supports Democratic Action

Date: 24 April 2026, 14:00–14:45  

Location: Corvinus University of Budapest, Building E, E 3.395 

Language of the event: English 

Special Session of CoCoCo 2026  

Presented by Sergiu Zorger and co-developed by Aubrey Morgan Yee, this session shares a participatory activist research project developed to support Romanian progressive organizations. Drawing on the Culture Hack methodology, the project examines how narrative coordination can help movements respond more effectively to political polarization, economic grievance, and the appeal of far-right messaging.  

The session focuses especially on the role of dignity as a key narrative battleground and explores the challenges progressive actors face in reaching rural communities, overcoming fragmentation, and engaging new audiences. In addition to briefly presenting the project and its findings, the speaker will invite participants into a hands-on workshop discussion about the methodology and its wider relevance for pro-democracy movements.  

This Special Session is part of the Corvinus Communication Conferences, CoCoCo 2026, which addresses resistance, rebellion, and reinvention in communication and media studies. Besides the special sessions, the conference also brings together nearly 70 researchers and professionals in multiple sessions on April 24 at the Corvinus Main Building. The event is organized by the Department of Communication and Media Sciences, Institute of Marketing and Communication Sciences.  

For more information about other special sessions and the full conference program, visit cococo2026.com.