2nd Omnichannel Day about the consumer journey in an omnichannel environmentThe event will take place on 22 September 2023, Budapest, Hungary (hybrid event, available also on MS Teams).
Date and Time: 22 September 2023, 10.00am – 5.00pm
Venue: Corvinus University of Budapest, Main Building, Auditorium III. And online on MS Teams
The Omnichannel Research Group of the Corvinus University of Budapest, Institute of Marketing and Communication Sciences and the University of Pécs Faculty of Business and Economics invites you to the second Omnichannel Day.
The hybrid workshop is organized by the Corvinus University of Budapest, Institute of Marketing and Communication Sciences, the CoRe lab of the University of Pécs Faculty of Business and Economics, with the support of the Hungarian Scientific Academy Department of Economics and Law Committee on Management Science Subcommittee on Marketing. The event will be held on 22nd September 2023 in Budapest, Hungary and also online on MS Teams.
The planned program of the event:
10.10 Opening thoughts from the Omnichannel Research Group
10.15 – 10.45 Tommi Laukkanen (vice dean, professor of Marketing, University of Eastern Finland): How Mobile Applications Affect Consumption in Grocery Stores
10.45 – 11.15 Irma Agárdi (Associate Professor at Corvinus University of Budapest): How do digital innovations influence the integration of retail channels?
11:15 – 11:30 Q&A session
11:30 – 12:00 coffee break
12.00 – 13.00 round table with academic partners: Research topics, perspectives about omnichannel shopping
moderators: Ildikó Kemény from Corvinus University of Budapest, Ákos Nagy from the University of Pécs Faculty of Business and Economics
13.00 – 14.00 lunch
14.00 – 14.20 Gabriella Sándor (Brand and Sustainability Advisor): How TikTok will play into brands omnichannel strategies / Bookline case study
14.20 – 14.40 Andrea Nyéki (Senior Research Executive, Ipsos Hungary): Exploring omnichannel trends amid polycrisi
14.40 – 15.00 Ákos Herdics (Head of Data, Business.Crane): What do omnichannel purchases tell you about your customers?
15.00 – 15.20 Gergely Román (E-commerce Director, Decathlon Hungary): E-commerce acceleration at Decathlon Hungary
15.20 – 15.40 Q&A session
15.40 – 16.00 coffee break
16.00 – 16.45 round table with corporate partners: How companies deal with omnichannel shoppers?
moderators: Péter Németh from the University of Pécs Faculty of Business and Economics
We are looking forward to researchers or research groups dealing with omnichannel consumer behaviour to join to the roundtable sessions with short introductory presentations about the research group or planned research project in person in Budapest or online (using MS Teams application).
Program may be subject to change.
The event is free of charge.
- for researchers / research groups: 15th September 2023
- for participants: 20th September 2023
- for companies to participate in the round table discussion: 15th September 2023
Applications can be done through the application form by clicking here.
Organisers of the workshop:
- Corvinus University of Budapest, Institute of Marketing and Communication Sciences
- University of Pécs Faculty of Business and Economics
- the CoRe lab Consumer Research lab of the University of Pécs Faculty of Business and Economics
- Hungarian Scientific Academy Department of Economics and Law Committee on Management Science Subcommittee on Marketing
For more information please do not hesitate to contact Mr. Péter Németh, who is the head of the organising team: