Sustainability Indicators Reseach Centre

OUR RESEARCH FOCUS

The Sustainability Indicators Research Center studies how to measure and achieve sustainability. We focus on companies and individuals. During our research we examine: the measurement of the ecological footprint at the individual company, supply chain, and national level. We investigate measurements and evaluations related to the UN SDG sustainability indicator.

The effect of general attitudes on environmentally friendly behavior – EU Cost Action project

It is evident that consumers are subject to a multitude of influences, with environmental awareness education representing merely one such influence. For example, the concept of frugality gained prominence during the global pandemic of 2019-2020, and following the crisis, there was a notable surge in consumer spending. It is important to examine how general attitudes can affect environmentally friendly behaviour, as various influences can interfere with each other. This question has not previously been the focus of research. In order to investigate this further, we conducted a SEM analysis on an online representative sample of 1,000 people. The questionnaire used was based on validated questions. The research is still in progress; we currently have an article about to be submitted. The results confirm that general attitudes can influence behaviour.