Digital Services Research Group

OUR RESEARCH FOCUS

The research group focuses on the opportunities and challenges of the digitalization of services. We want to get an answer to the question of how it is worthwhile to plan the services of the future and to incorporate the opportunities provided by technology and artificial intelligence into the services. Considering that services need to increase the perceived service quality resulting in customer satisfaction and is also has to be ethical. One of the central themes of the research center is service development based on the principles of digital humanism.

Digitalization of the higher education – OTKA & Erasmus+ project

The project involved the assessment of student attitudes towards the acceptance of online education, with a comparison made between these attitudes and those held during the period of the coronavirus pandemic.

An online survey was conducted using the Qualtrics software. The data were analysed using the structural equation modelling (SEM) method with the IBM SPSS AMOS software.

Our results suggest that the need for personal interaction is a deep-seated desire, the impact of which has not diminished with the experience of online learning. In contrast, the impact of self-management has weakened, which also means that this skill can be developed and should be emphasized in online courses. An important finding of our research is that the enjoyment of online learning has become more important than the expected performance, and therefore more emphasis should be placed on finding tools to improve this attribute of courses.