For nearly sixty years, Corvinus has been an integral part of his life—first as a student, later as a lecturer. Over more than half a century, he has taught in undergraduate, master’s, doctoral, and postgraduate programs, and many of his former students are now recognized experts and educators in the field of marketing. In addition, generations have studied and continue to study from the marketing books written by József Berács and his co-authors.

How does an originally rather expensive kayaking and canoeing city tour in Copenhagen turn into a free experience if participants agree to collect floating litter from the water along the way? What do visitors, locals, and the environment gain from this? We spoke with Balázs Kovács, leading Hungarian expert on the “new tourism” approach — an increasingly emphasized subject in Corvinus University’s Tourism Development Manager/Economist program, where he also teaches as a visiting lecturer — about the potential of this innovative perspective.

More than 250 former students have already registered for our Jubilee Diploma Award Ceremony on October 11.

Félegyházi Bakery is one of Hungary’s best-known bakery enterprises, with flagship stores now present nationwide. While the family business was founded by their father, it was the Gulyás siblings who played a decisive role in expanding the company and strengthening the brand’s recognition. Both of them gained the foundations for business and leadership at Corvinus University.