The latest issue of Budapest Management Review, January 2025
Adapting to the habits of our readers and aiming for a more sustainable publishing model, we primarily distribute our journal digitally. The full contents of the journal are available online at the Budapest Management Review’s website. If you would like to receive our monthly e-mail newsletter with the latest issue and calls for papers you can register here. We look forward to welcoming you among our readers and you can follow us on our Facebook page as well! The website also provides information about the submission process and author guidelines.
Contents of the latest January issue (Volume LVI, Issue 1):
– Katinka Bajkai-Tóth – Judit Garamvölgyi – Ildikó Rudnák
The present study examines the labour market expectations of the Hungarian public and private sectors and the competences acquired by employees at entry and later on.
– Attila Kajos
This article utilizes Social Identity Theory as a framework to understand how Hungarian sports consumers become fans of a culturally unembedded sports product, namely American football, the NFL, and its various teams.
– Boglárka Ágnes Mészáros – Péter Németh – János Csapó
The objective is to ascertain the specific elements of the Transylvanian Vajdahunyadi Castle’s dark tourism supply that capture the attention of Generation Z, discern the emotional associations linked with these dark elements, and investigate whether the presence of individuals in these attractions influences the emotional experience.
– Bianka Szommer – Krisztina Bence-Kiss – Viktória Szente
The present research aims to highlight those visual techniques applied in social media marketing, which may contribute to altering coffee consumption habits.
– ldikó Dén-Nagy – Gábor Király
Authors review action learning as an inductive, competency-based academic teaching practice, an alternative/supplement to the traditional deductive pedagogical method.