Adapting to the habits of our readers and aiming for a more sustainable publishing model, we primarily distribute our journal digitally. The full contents of the journal are available online at the Budapest Management Review’s website. If you would like to receive our monthly e-mail newsletter with the latest issue and calls for papers you can register here. We look forward to welcoming you among our readers and you can follow us on our Facebook page as well! The website also provides information about the submission process and author guidelines. 

Contents of the latest January issue (Volume LVI, Issue 1): 

– Katinka Bajkai-Tóth – Judit Garamvölgyi – Ildikó Rudnák 

Examining expected and actual employee competences in the public and private sectors 

The present study examines the labour market expectations of the Hungarian public and private sectors and the competences acquired by employees at entry and later on. 

– Attila Kajos 

Why America(n football)? – Reasons for picking a favourite team among Hungarian NFL fans in the light of identification 

This article utilizes Social Identity Theory as a framework to understand how Hungarian sports consumers become fans of a culturally unembedded sports product, namely American football, the NFL, and its various teams. 

– Boglárka Ágnes Mészáros – Péter Németh – János Csapó 

Examining the consumer attitudes of Generation Z in dark tourism based on involuntary eye movement 

The objective is to ascertain the specific elements of the Transylvanian Vajdahunyadi Castle’s dark tourism supply that capture the attention of Generation Z, discern the emotional associations linked with these dark elements, and investigate whether the presence of individuals in these attractions influences the emotional experience. 

– Bianka Szommer – Krisztina Bence-Kiss – Viktória Szente 

The sensory impact of coffee in social media marketing 

The present research aims to highlight those visual techniques applied in social media marketing, which may contribute to altering coffee consumption habits. 

– ldikó Dén-Nagy – Gábor Király 

Action learning as a methodological response to the challenges of higher education in business 

Authors review action learning as an inductive, competency-based academic teaching practice, an alternative/supplement to the traditional deductive pedagogical method.