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Collaborative tourism case study competition with a Chinese elite league university

2024-06-06 10:22:00

"It was such a meaningful project for our students"
Budapesti Corvinus Egyetem

With these specific words, Dr Jenny Tian, ​​ Director of MSc Program in Real Estate Chinese University of Hong Kong (the 36th best University in the world according to the recent QS ranking), praised the creative, multicultural and highly professional academic visit spent as a guest of the Institute of Sustainable Development in May 2024. The one-week intensive study trip was organized by the Department of Tourism, under the professional guidance of Lívia Pintér-Szabó and Anna Irimiás. Within the framework of the program, students of the Corvinus Tourism Marketing and Management course and students of the Chinese University of Hong Kong worked together on a project to strengthen the positioning of Budapest hotels in Asian markets. A special feature of the project work was that the students could carry out the exploratory research in the framework of cooperation with four exclusive hotels in Budapest (Estilo Fashion Hotel, Barcelo Hotel, B&B Hotel and Hotel Vision). 

The group from Hong Kong arrived to Budapest on Sunday. On Monday, the students attended a short city tour, and then they got to know the hotels that were the subject of the research and their respected managers. The students spent the afternoon at a gulyás soup party, where they had the opportunity to get to know each other in an informal atmosphere. The Meininger Hotel Budapest provided them with a fantastic location for the cooking and team building. 

 

Preparation of ingredients and labor division in the kitchen. 

 

Following the instructions of Lívia Pintér-Szabó, the students prepared the gulyás soup, which they consumed together in the kitchen of the Meininger Hotel Budapest  

In the following days, in addition to the intensive research work, the students and Professor Gentiana Cheung discovered Budapest, visited the Corvinus campuses and discussed future joint projects and student exchanges with the head of the Sustainable Development Institute.  

The cross-cultural student teams presented the results of the project work to a professional jury including the managers of the studied hotels. This event took place in a hybrid format. The invited hotel and sales managers praised the project work showing product development. 

 

A hybrid project presentation event where the eight teams introduced their product development proposals. 

During the cheerful event, it was also possible for the audience to evaluate the performances and award the most creative project work. 

A snapshot of the of the creative and constructive professional event and professionally organized event 

Colleagues of the Department of Tourism, the representatives of the Chinese University of Hong Kong, and the professional partners unanimously considered this cooperation to be fruitful and are already working to create as many joint projects and student exchanges as possible for the forthcoming years 

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GEN.:2024.06.21. - 15:01:13