A lecture by Agnes Paul Communications Consultant of Organic Communications at Gellert Green Talks.

Date: 26 November 2026, 15:30—17:00 

Venue: Gellért Campus Auditorium 

Language: English 

A lecture exploring the responsibilities of marketing communication in shaping consumer perceptions and purchasing decisions, particularly in relation to sustainability. Drawing on Hungarian and international examples, it examines how greenwashing can appear across advertising, PR, packaging, visual imagery and digital communication, from vague environmental claims and selective disclosure to misleading labels and unsupported promises. The lecture also outlines the fundamental principles of ethical green communication, including accuracy, transparency, clear and specific language, verifiable evidence, and a balanced presentation of environmental benefits and limitations.