Date: 09 October 2025, 10:00-16:00 

Location: Corvinus University of Budapest, Faculty Club 

Language of the event: English 

The Omnichannel Research Group of Corvinus University of Budapest and the University of Pécs, in cooperation with the Institute of Marketing and Communication Sciences at the CUB and the  Institute of Marketing and Tourism at the Faculty of Business and Economics of the University of Pécs, is organizing the 4th Omnichannel Day “FROM MOBILE SCREENS TO IMMERSIVE SCENES” workshop. 

This year, the focus will be on mobile technology, mobile apps, and augmented reality (AR) – key drivers of today’s seamless customer experience,  exploring how these innovations reshape shopping behavior, improve customer engagement, and create new opportunities for businesses.  

The Omnichannel Day is not just about discussions – it’s about creating new opportunities, exchanging ideas, and shaping the future of omnichannel marketing, with the participation of distinguished international researchers and experts of companies with significant experience in omnichannel commerce.  

There is no participation fee, but the organizers request advance registration. 

The Omnichannel Day program and registration link can be found here. 

The organizers look forward to welcoming colleagues and students to the event!