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CV - Dr. Kenesei Zsófia

Personal data

Dr. Kenesei Zsófia

Egyetemi tanár / Professor
Marketing Intézet / Marketingmenedzsment Tanszék
Professor
Qualifications, scientific degrees
Higher education qualifications
  • 1988 - 1993
    BKÁE, Gazdálkodástudományi Szak (D)
Scientific degrees and awards
  • 2000, PhD
    BKÁE
  • 2015, Dr.Habil
    Budapesti Corvinus Egyetem
Career
Workplaces
  • 1996 -
    BKÁE, BCE Marketing Tanszék, Egyetemi tanár
  • 1992 - 1993
    OTP Bank,, Marketing aszisztens
  • 1993 - 1994
    Unisys Hungary,, Junior Projekt Manager
  • 1992 - 1992
    Siemens AG Österreich, Wien, Marketing Trainee
Public activities in the university (memberships in university bodies)
  • 2014 - 2018
    Kari Minőségügyi Bizottsági tag
  • 2016 - 2018
    Kari Tanács tag
  • 2016 - 2018
    Dékáni Kabinet tag
  • 2017 - 2018
    Equis Akkreditációs Bizottság Cahptervezető
  • 2016 - 2018
    Marketing és Média Intézet Igazgató
Important study tours, delegacies
  • 1995, hat hónap
    Hautes Etudes Commercialles, Párizs
  • 1997, egy hónap
    University of Economics, Rijeka,
Awards, titles, honors
  • 2016, Év Oktatója
    BCE
Language skills
Language
Speaking
Writing
Reading
Media appearance
French
Intermediate
Intermediate
Intermediate
English
Advanced
Advanced
Advanced
Yes
German
Intermediate
Intermediate
Intermediate
Language skills
  • Language: French
    Speaking: Intermediate
    Writing: Intermediate
    Reading: Intermediate
    Media appearance:
  • Language: English
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
  • Language: German
    Speaking: Intermediate
    Writing: Intermediate
    Reading: Intermediate
    Media appearance:
Research, professional activity

Marketing, Szolgáltatásmarketing, Marketingstratégia, Adatvizualizáció

organization science

Panaszkezelés a szolgáltatásoknál, önkiszolgáló technológiák, mesterséges intelligencia a szolgáltatásoknál

Kapcsolati marketing, Bankmarketing, Értékesítési csatornák, Kiskereskedelmi marketing, Árinformációk feldolgozása
Membership in scientific or professional bodies/organizations Board memberships and positions
  • 2016 - 2018, Corvinus Marketingtanulmányok, editor-in-chief, member of the editorial team
    Hungarian language
  • 2017 - 2019, Turizmus Bulletin társ-szerkesztő, editor-in-chief, member of the editorial team
    Hungarian language
Contacts
Location at the university
  • Building: Fővám tér
    Room number: 339
    Extension: 5585
    Main line: 482-5585
    Fax:
    Internal fax:
zsofia.kenesei@uni-corvinus.hu
Personal data

Dr. Kenesei Zsófia

Egyetemi tanár / Professor
Institute of Marketing / Department of Marketing
Professor
Qualifications, scientific degrees
Higher education qualifications
  • 1988 - 1993
    Budapest University of Economics, Faculty of Business Administration (D)
Scientific degrees and awards
  • 2000, PhD
    Budapest University of Economics
  • 2015, Dr.Habil
Career
Workplaces
  • 1996 -
    Corvinus University Budapest, Markeing Dept., Professor
  • 1992 - 1993
    OTP Bank, Marketing Assistant
  • 1993 - 1994
    Unisys Hungary,, Junior Projekt Manager
  • 1992 - 1992
    Siemens AG Österreich, Wien, Marketing Trainee
Public activities in the university (memberships in university bodies)
  • 2014 - 2018
    Quality Assurance Committee
  • 2016 - 2018
    Faculty Council
  • 2016 - 2018
    Dean's Cabinet
  • 2017 - 2018
    Equis Accreditation Chapter leader
  • 2016 - 2018
    Director of Marketing and Media Institute
Important study tours, delegacies
  • 1995, 6 months
    Hautes Etudes Commercialles, Paris
  • 1997, 1 month
    University of Economics, Rijeka,
Language skills
Language
Speaking
Writing
Reading
Media appearance
French
Intermediate
Intermediate
Intermediate
English
Advanced
Advanced
Advanced
Yes
German
Intermediate
Intermediate
Intermediate
Language skills
  • Language: French
    Speaking: Intermediate
    Writing: Intermediate
    Reading: Intermediate
    Media appearance:
  • Language: English
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
  • Language: German
    Speaking: Intermediate
    Writing: Intermediate
    Reading: Intermediate
    Media appearance:
Research, professional activity

Marketing, Services Marketing, Marketing strategy, Data visualization

organization science

Service recovery, Self-service technologies, AI in services

Relationship marketing, Bankmarketing, Retailing, Price cognition and perception
Membership in scientific or professional bodies/organizations
  • 1998 - , member,
    Marketing Scholars' Club, national
  • 2008 - , member,
    Hungarian Academy of Sciences, General Assembly, national
  • 2010 - 2016, National Representative,
    European Marketing Academy (EMAC), international
  • 2012 - , member,
    Hungarian Academy of Sciences Scientific Committee on Business Administration, national
  • 2014 - 2018, President,
    Association for Hungarian Marketing Academics, national
Board memberships and positions
  • 2016 - 2018, Corvinus Marketing studies, editor in chief, editor-in-chief, member of the editorial team
    Hungarian language
  • 2017 - 2019, Turizmus Bulletin, member of the editorial team, editor-in-chief, member of the editorial team
    Hungarian language
Contacts
Location at the university
  • Building: Fővám Sq.
    Room number: 339
    Extension: 5585
    Main line: +36 1 482 5585
    Fax:
    Internal fax:
zsofia.kenesei@uni-corvinus.hu
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