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CV - Dr. Horváth Dóra

Personal data

Dr. Horváth Dóra

Tanszékvezető, Egyetemi docens / Head of Department, Associate Professor
Marketing Intézet / Marketing-, Média- és Designkommunikáció Tanszék
Associate professor
Qualifications, scientific degrees
Higher education qualifications
  • 1995 - 1998
    Budapesti Közgazdaságtudományi és Államigazgatási Egyetem (BKÁE), Budapesti Közgazdaságtudományi és Államigazgatási Egyetem, Gazdálkodástudományi Doktori Iskola (F)
  • 2008 - 2009
    Szent István Egyetem, kortárstánc instruktor, alkalmazott bölcsészeti kar (H)
Scientific degrees and awards
  • 2002, PhD
    Budapesti Közgazdaságtudományi és Államigazgatási Egyetem (BKÁE)
  • 2015, Dr.Habil
    Budapesti Corvinus Egyetem, gazdálkodás- és szervezéstudományok
Career
Workplaces
  • 2001 - 2005
    Budapesti Közgazdaságtudományi és Államigazgatási Egyetem (BKÁE), egyetemi adjunktus
Public activities in the university (memberships in university bodies)
  • 2010 -
    tanszékvezető, Marketing-, Média és Designkommunikáció Tanszék
Membership in board of supervision and directors
  • 2005 -
    , egyetemi docens
Important study tours, delegacies
  • 1997, 1 év
    Erasmus University Rotterdam - Rotterdam School of Management
  • 1997, 1 hónap
    Cranfield School of Management, Anglia
Awards, titles, honors
  • 2014, Publikációs Nívódíj
    Magyar Tudományos Akadémia Gazdálkodástudományi Bizottsága Marketingtudományi Bizottsága, Szakkönyv kategóriában: Horváth Dóra, Bauer András (szerk.) (2013): Marketingkommunikáció. Stratégia, új média, fogyasztói részvétel. Akadémiai Kiadó, Budapest. (428
  • 2016, Budapesti Corvinus Egyetem, Egyetemért Emlékérem
    Budapesti Corvinus Egyetem
  • 2019, Leginnovatívabb marketing kurzus díja:
    EMOK, Egyesület a Marketing Oktatásért és Kutatásért
Language skills
Language
Speaking
Writing
Reading
Media appearance
English
Advanced
Advanced
Advanced
Yes
Language skills
  • Language: English
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
Research, professional activity

designkommunikáció, design, kreatív tervezés és menedszment, művészi kifejezés, reklám, marketingkommunikáció, üzleti kommunikáció

organization science

Designkommunikáció, tervezői szemlélet integrálása a vezetőképzésbe és vállalkozás-fejlesztésbeÚj generációs technológiai eszközök szerepe a társadalmi kommunikáció átalakulásában, innovációs terjedés Termékdesign és termékinnováció, új technológia fogyasztói elfogadása, innovációterjedés A közönségek szerepe az alkotásban: co-creation, participationPosztmodern marketingKvalitatív projektív technikák, online kollázs

szerencsejáték és fogyasztói kockázatvállalás
Major research projects
  • 2002 - 2003, OTKA T034719 “Marketing és az ipari formatervezés kapcsolata”
    Form of participation: member of the research team
    Moneylender: OTKA
    Further info about research:
  • 2001 - 2003, OTKA T035146 “A kockázatvállalással, a szerencsével kapcsolatos vállalkozói és egyéni attitűdök változása, alakulása a magyarországi piacgazdaságra való áttérés kihívásainak jegyében”
    Form of participation: member of the research team
    Moneylender: OTKA
    Further info about research:
  • 2005 - 2005, A marketingkommunikáció mobil kommunikációs lehetőségeinek a vizsgálata – A mobiltelefon, mint marketingkommunikációs eszköz megjelenése és fogadtatása Magyarországon
    Form of participation: member of the research team
    Moneylender: T-mobile Magyarország
    Further info about research:
  • 2005 - 2005, Az innováció terjedést meghatározó tényezők a hotspot piacon
    Form of participation: member of the research team
    Moneylender: Magyar Telekom Nyrt
    Further info about research:
  • 2006 - 2006, Az olvasás fogyasztói értéke – Hagyományos és alternatív információforrások fogyasztói megítélése
    Form of participation: member of the research team
    Moneylender: Sanoma Nyrt
    Further info about research:
  • 2006 - 2006, A „T” márkák kapcsolata – A szinergia forrásai és gátjai
    Form of participation: member of the research team
    Moneylender: Magyar Telekom Nyrt
    Further info about research:
  • 2007 - 2007, Hogy kerül az étel az asztalra? – A magyar étkezési szokások alakulása.
    Form of participation: member of the research team
    Moneylender: Maresi Kft
    Further info about research:
  • 2007 - 2007, A Magyar Posta szerepváltozása a 21. század távközlési követelményei között, tudati és érzelmi ereje (tartaléka) a kihívások gyakorlati harcaira.
    Form of participation: member of the research team
    Moneylender: Magyar Posta Zrt.
    Further info about research:
  • 2007 - 2007, Telekommunikációs szolgáltatások és eszközök konvergenciája: A felhasználói kategóriarendszer összetevőinek feltárása
    Form of participation: member of the research team
    Moneylender: Magyar Telekom Nyrt
    Further info about research:
  • 2007 - 2007, A telekommunikáció és információtechnológia jövő fogyasztói.
    Form of participation: leader of the research team
    Moneylender: Magyar Telekom Nyrt
    Further info about research:
  • 2008 - 2008, A fogyasztói narratívák szerepe az új termékfejlesztési ötletek generálásában.
    Form of participation: member of the research team
    Moneylender: Magyar Telekom Nyrt
    Further info about research:
  • 2008 - 2008, Az újdonság fogalmának interdiszciplináris megközelítései a termék-tervezésben
    Form of participation: member of the research team
    Moneylender: Philip Morris
    Further info about research:
  • 2008 - 2008, Mobileszközök fejlődése
    Form of participation: leader of the research team
    Moneylender: Magyar Telekom Nyrt
    Further info about research:
  • 2008 - 2008, A pletyka terjedése az interneten
    Form of participation: member of the research team
    Moneylender: Magyar Telekom Nyrt
    Further info about research:
  • 2009 - 2009, A mobileszközök szerepe a fiatal felhasználók életében.
    Form of participation: leader of the research team
    Moneylender: Magyar Telekom Nyrt
    Further info about research:
  • 2010 - 2010, A reklám szerepe a válságban
    Form of participation: member of the research team
    Moneylender: Magyar Telekom Nyrt
    Further info about research:
  • 2010 - 2010, A csomagolás újraértelmezésének lehetőségei
    Form of participation: member of the research team
    Moneylender: Philip Morris
    Further info about research:
  • 2011 - 2011, 360 fokos marketing és KPI-k a marketingkommunikációban
    Form of participation: member of the research team
    Moneylender: Magyar Telekom Nyrt
    Further info about research:
  • 2013 - 2016, Unveiling Creativity for Innovation in Europe - Cre8tv.eu
    Form of participation: leader of the research team
    Moneylender: Európai Bizottság Kutatási és Technológiafejlesztési HetedikKeretprogram (FP7)
    Further info about research: The CRE8TV.EU project is a multi-partner and multi-disciplinary project, funded by the Seventh Framework Programme of the European Commission, which focuses on the significance of creativity and the cultural and creative industries in Europe (and beyond). Our work includes studies on design and its contribution to innovation, as well as intellectual property rights, including trademarks and community designs, and links between these forms of IP protection and innovation. Progress will be made in terms of methodologies and fresh and integrated approaches in the study of creativity and innovation, as well as in the dynamics of the cultural and creative industries.
  • 2018 - , RiConfigure H2020-788047:
    Form of participation: leader of the research team
    Moneylender: Európai Bizottság H2020 keretprogram
    Further info about research: https://cordis.europa.eu/project/rcn/214910_en.html
  • 2017 - , EFOP-3.6.1-16-2016-00013,
    Form of participation: leader of the research team
    Moneylender: EFOP (Emberi-erőforrás Fejlesztési Operatív Program)
    Further info about research: http://dmmd.uni-corvinus.hu/index.php?id=dmmd_projektek#dklab
  • 2019 - 2020, Tehetség-menedzsment co-working környezetben
    Form of participation: leader of the research team
    Moneylender: Visegrad Grants
    Further info about research: V4 projekt, https://www.coworkingtalent.com/The year-long project deploys a transnational study that will share the insight on the correlation between the growth of coworking environments in these four Visegrad cities, and the talent attraction and retention of highly skilled individuals in the region with the active role of local coworking spaces. Investigating entrepreneur-friendly environments and human resource strategies for talent attraction within these shared and towards collaboration orientated workspaces could have a positive impact on the regional economy. Research is conducted by team of experts from University of Economics (Czech Republic), University of Warsaw (Poland), Corvinus University of Budapest (Hungary) and Comenius University of Bratislava (Slovakia).
Membership in scientific or professional bodies/organizations
Contacts
Location at the university
  • Building: Központi épület - Fővám tér 8.
    Room number: 335
    Extension: 5141
    Main line: 482-5141
    Fax: 482-5236
    Internal fax: 5236
dora.horvath@uni-corvinus.hu
oktato.uni-corvinus.hu/dora.horvath
Personal data

Dr. Horváth Dóra

Tanszékvezető, Egyetemi docens / Head of Department, Associate Professor
Institute of Marketing / Department of Media, Marketingcommunications and Designcommunications
Associate professor
Qualifications, scientific degrees
Higher education qualifications
  • 1995 - 1998
    Budapest University of Economic Sciences and Public Administration (BUESPA), Budapest University of Economic Sciences and Public Administration, Doctoral School of Business Economics (F)
  • 2008 - 2009
    Szent István University, Contemporary dance instructor, faculty of applied arts (H)
Scientific degrees and awards
  • 2002, PhD
    Budapest University of Economic Sciences and Public Administration (BUESPA)
  • 2015, Dr.Habil
    Corvinus University of Budapest
Career
Workplaces
  • 2001 - 2005
    Budapest University of Economic Sciences and Public Administration (BUESPA), assistant professor
Public activities in the university (memberships in university bodies)
  • 2010 -
    head of department, Marketing, Media and Designcommunication
Membership in board of supervision and directors
  • 2005 -
    , associate professor
Important study tours, delegacies
  • 1997, 1 year
    Erasmus University Rotterdam - Rotterdam School of Management
  • 1997, 1 month
    Cranfield School of Management, UK
Awards, titles, honors
  • 2014, Publication Award
    Hungarian Academy of Sciences, Marketing Committee of the Board of Economic Sciences
  • 2016, Award of the Corvinus University of Budapest
    Corvinus University of Budapest
  • 2019, The most innovative marketing course of the year:
    EMOK, Association for Marketing Education and Research
Language skills
Language
Speaking
Writing
Reading
Media appearance
English
Advanced
Advanced
Advanced
Yes
Language skills
  • Language: English
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
Research, professional activity

designcommunication, design, creative planning and management, advertising, marketing communication, business communication,

organization science

Designcommunication, integrated design methods in management training and entrepreneurial development Ddiffusion of new technology in personal communicationCo-creation, Projective research techniques

gambling behaviour, managerial risk taking
Major research projects
  • 2002 - 2003, OTKA T034719 “Relation of marketing and design
    Form of participation: member of the research team
    Moneylender: OTKA
    Further info about research:
  • 2001 - 2003, OTKA T035146
    Form of participation: member of the research team
    Moneylender: OTKA
    Further info about research:
  • 2005 - 2005,
    Form of participation: member of the research team
    Moneylender:
    Further info about research:
  • 2005 - 2005,
    Form of participation: member of the research team
    Moneylender:
    Further info about research:
  • 2006 - 2006, User value of reading - traditional and alternatives ways of consuming information
    Form of participation: member of the research team
    Moneylender: Sanoma
    Further info about research:
  • 2006 - 2006, T-brands - sources and barriers of synergy
    Form of participation: member of the research team
    Moneylender: Hungarian Telekom
    Further info about research:
  • 2007 - 2007, Evolution of Hungarian eating habits
    Form of participation: member of the research team
    Moneylender: Maresi
    Further info about research:
  • 2007 - 2007, Challges of the tradional postal services in the 21 century
    Form of participation: member of the research team
    Moneylender: Hungarian Post
    Further info about research:
  • 2007 - 2007, Convergence of telecommunication services - user implications
    Form of participation: member of the research team
    Moneylender: Hungarian Telekom
    Further info about research:
  • 2007 - 2007, Future users of telecommunication and information technology
    Form of participation: leader of the research team
    Moneylender: Hungarian Telekom
    Further info about research:
  • 2008 - 2008, The role of consumer narratives in the generation of new product development ideas
    Form of participation: member of the research team
    Moneylender: Hungarian Telekom
    Further info about research:
  • 2008 - 2008, Interdisciplinary approaches to new idea generation in product development
    Form of participation: member of the research team
    Moneylender: Philip Morris
    Further info about research:
  • 2008 - 2008, Evolution of mobile devices
    Form of participation: leader of the research team
    Moneylender: Hungarian Telekom
    Further info about research:
  • 2008 - 2008, Online gossip i.e. electronic word of mouth - EWOM
    Form of participation: member of the research team
    Moneylender: Hungarian Telekom
    Further info about research:
  • 2009 - 2009, The role of mobile device in the life young adults
    Form of participation: leader of the research team
    Moneylender: Hungarian Telekom
    Further info about research:
  • 2010 - 2010, The role of advertising in the time of the economic crisis
    Form of participation: member of the research team
    Moneylender: Hungarian Telekom
    Further info about research:
  • 2010 - 2010, Reinterpreting the role of Packaging
    Form of participation: member of the research team
    Moneylender: Philip Morris
    Further info about research:
  • 2011 - 2011, 360 degree marketing communication and key performance indicators
    Form of participation: member of the research team
    Moneylender: Hungarian Telekom
    Further info about research:
  • 2013 - 2016, Unveiling Creativity for Innovation in Europe - Cre8tv.eu
    Form of participation: leader of the research team
    Moneylender: European Community’s Seventh Framework Programme (FP7)
    Further info about research: The CRE8TV.EU project is a multi-partner and multi-disciplinary project, funded by the Seventh Framework Programme of the European Commission, which focuses on the significance of creativity and the cultural and creative industries in Europe (and beyond). Our work includes studies on design and its contribution to innovation, as well as intellectual property rights, including trademarks and community designs, and links between these forms of IP protection and innovation. Progress will be made in terms of methodologies and fresh and integrated approaches in the study of creativity and innovation, as well as in the dynamics of the cultural and creative industries.
  • 2018 - , H2020-788047:
    Form of participation: leader of the research team
    Moneylender: European Commission Horizon 2020 Programme
    Further info about research: https://cordis.europa.eu/project/rcn/214910_en.html
  • 2017 - , EFOP-3.6.1-16-2016-00013, Intitutional Developments for Intelligent Specialization at the Székesfehérvár Campus of Corvinus University of Budapest
    Form of participation: leader of the research team
    Moneylender: EFOP (Human Resources Operative Programme)
    Further info about research: Living Lab means that we establish a knowledge center which provides infrastructure and space for volunteer projects, who engaging in the designcommunication education program or series of workshops will facilitate the development of local innovative enterprise that solve special local issues.Designcommunicaiton* = communication integrated into development. *Source: Hungarian Gazette for Patents and Trade Marks (113. no. 12. / I., 2008.12.15. Registration number: 196961).
  • 2019 - , Managing human talent in coworking environments
    Form of participation: leader of the research team
    Moneylender: Visegrad Grants
    Further info about research: https://www.coworkingtalent.com/The year-long project deploys a transnational study that will share the insight on the correlation between the growth of coworking environments in these four Visegrad cities, and the talent attraction and retention of highly skilled individuals in the region with the active role of local coworking spaces. Investigating entrepreneur-friendly environments and human resource strategies for talent attraction within these shared and towards collaboration orientated workspaces could have a positive impact on the regional economy. Research is conducted by team of experts from University of Economics (Czech Republic), University of Warsaw (Poland), Corvinus University of Budapest (Hungary) and Comenius University of Bratislava (Slovakia).
Membership in scientific or professional bodies/organizations
  • 2014 - 2018, ,
    Assocation for Marketing Education and Research, national
  • 2014 - 2016, member of the board,
    Hungarian Fashion Association, national
  • 2008 - 2017, member, member
    European Advertising Academy, ICORIA, international
  • 2010 - 2017, member, member
    EMAC, international
  • 2008 - , public body member, member
    MTA Marketing Committee, national
  • 2007 - 2016, interfaculty group member, member
    CEMS Design and Innovation Interfaculty Group, international
Contacts
dora.horvath@uni-corvinus.hu
oktato.uni-corvinus.hu/dora.horvath
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