1995 - 1998
Budapesti Közgazdaságtudományi és Államigazgatási Egyetem (BKÁE), Budapesti Közgazdaságtudományi és Államigazgatási Egyetem, Gazdálkodástudományi Doktori Iskola (F)
2008 - 2009
Szent István Egyetem, kortárstánc instruktor, alkalmazott bölcsészeti kar (H)
Scientific degrees and awards
2002, PhD
Budapesti Közgazdaságtudományi és Államigazgatási Egyetem (BKÁE)
2015, Dr.Habil
Budapesti Corvinus Egyetem, gazdálkodás- és szervezéstudományok
2001 - 2005
Budapesti Közgazdaságtudományi és Államigazgatási Egyetem (BKÁE), egyetemi adjunktus
Public activities in the university (memberships in university bodies)
2010 -
tanszékvezető, Marketing-, Média és Designkommunikáció Tanszék
Membership in board of supervision and directors
2005 -
, egyetemi docens
Important study tours, delegacies
1997, 1 év
Erasmus University Rotterdam - Rotterdam School of Management
1997, 1 hónap
Cranfield School of Management, Anglia
Awards, titles, honors
2014, Publikációs Nívódíj
Magyar Tudományos Akadémia Gazdálkodástudományi Bizottsága Marketingtudományi Bizottsága, Szakkönyv kategóriában: Horváth Dóra, Bauer András (szerk.) (2013): Marketingkommunikáció. Stratégia, új média, fogyasztói részvétel. Akadémiai Kiadó, Budapest. (428
2016, Budapesti Corvinus Egyetem, Egyetemért Emlékérem
Budapesti Corvinus Egyetem
2019, Leginnovatívabb marketing kurzus díja:
EMOK, Egyesület a Marketing Oktatásért és Kutatásért
designkommunikáció, design, kreatív tervezés és menedszment, művészi kifejezés, reklám, marketingkommunikáció, üzleti kommunikáció
organization science
Designkommunikáció, tervezői szemlélet integrálása a vezetőképzésbe és vállalkozás-fejlesztésbeÚj generációs technológiai eszközök szerepe a társadalmi kommunikáció átalakulásában, innovációs terjedés Termékdesign és termékinnováció, új technológia fogyasztói elfogadása, innovációterjedés A közönségek szerepe az alkotásban: co-creation, participationPosztmodern marketingKvalitatív projektív technikák, online kollázs
szerencsejáték és fogyasztói kockázatvállalás
Major research projects
2002 - 2003, OTKA T034719 “Marketing és az ipari formatervezés kapcsolata”
Form of participation: member of the research team
Moneylender: OTKA
Further info about research:
2001 - 2003, OTKA T035146 “A kockázatvállalással, a szerencsével kapcsolatos vállalkozói és egyéni attitűdök változása, alakulása a magyarországi piacgazdaságra való áttérés kihívásainak jegyében”
Form of participation: member of the research team
Moneylender: OTKA
Further info about research:
2005 - 2005, A marketingkommunikáció mobil kommunikációs lehetőségeinek a vizsgálata – A mobiltelefon, mint marketingkommunikációs eszköz megjelenése és fogadtatása Magyarországon
Form of participation: member of the research team
Moneylender: T-mobile Magyarország
Further info about research:
2005 - 2005, Az innováció terjedést meghatározó tényezők a hotspot piacon
Form of participation: member of the research team
Moneylender: Magyar Telekom Nyrt
Further info about research:
2006 - 2006, Az olvasás fogyasztói értéke – Hagyományos és alternatív információforrások fogyasztói megítélése
Form of participation: member of the research team
Moneylender: Sanoma Nyrt
Further info about research:
2006 - 2006, A „T” márkák kapcsolata – A szinergia forrásai és gátjai
Form of participation: member of the research team
Moneylender: Magyar Telekom Nyrt
Further info about research:
2007 - 2007, Hogy kerül az étel az asztalra? – A magyar étkezési szokások alakulása.
Form of participation: member of the research team
Moneylender: Maresi Kft
Further info about research:
2007 - 2007, A Magyar Posta szerepváltozása a 21. század távközlési követelményei között, tudati és érzelmi ereje (tartaléka) a kihívások gyakorlati harcaira.
Form of participation: member of the research team
Moneylender: Magyar Posta Zrt.
Further info about research:
2007 - 2007, Telekommunikációs szolgáltatások és eszközök konvergenciája: A felhasználói kategóriarendszer összetevőinek feltárása
Form of participation: member of the research team
Moneylender: Magyar Telekom Nyrt
Further info about research:
2007 - 2007, A telekommunikáció és információtechnológia jövő fogyasztói.
Form of participation: leader of the research team
Moneylender: Magyar Telekom Nyrt
Further info about research:
2008 - 2008, A fogyasztói narratívák szerepe az új termékfejlesztési ötletek generálásában.
Form of participation: member of the research team
Moneylender: Magyar Telekom Nyrt
Further info about research:
2008 - 2008, Az újdonság fogalmának interdiszciplináris megközelítései a termék-tervezésben
Form of participation: member of the research team
Moneylender: Philip Morris
Further info about research:
2008 - 2008, Mobileszközök fejlődése
Form of participation: leader of the research team
Moneylender: Magyar Telekom Nyrt
Further info about research:
2008 - 2008, A pletyka terjedése az interneten
Form of participation: member of the research team
Moneylender: Magyar Telekom Nyrt
Further info about research:
2009 - 2009, A mobileszközök szerepe a fiatal felhasználók életében.
Form of participation: leader of the research team
Moneylender: Magyar Telekom Nyrt
Further info about research:
2010 - 2010, A reklám szerepe a válságban
Form of participation: member of the research team
Moneylender: Magyar Telekom Nyrt
Further info about research:
2010 - 2010, A csomagolás újraértelmezésének lehetőségei
Form of participation: member of the research team
Moneylender: Philip Morris
Further info about research:
2011 - 2011, 360 fokos marketing és KPI-k a marketingkommunikációban
Form of participation: member of the research team
Moneylender: Magyar Telekom Nyrt
Further info about research:
2013 - 2016, Unveiling Creativity for Innovation in Europe - Cre8tv.eu
Form of participation: leader of the research team
Moneylender: Európai Bizottság Kutatási és Technológiafejlesztési HetedikKeretprogram (FP7)
Further info about research: The CRE8TV.EU project is a multi-partner and multi-disciplinary project, funded by the Seventh Framework Programme of the European Commission, which focuses on the significance of creativity and the cultural and creative industries in Europe (and beyond). Our work includes studies on design and its contribution to innovation, as well as intellectual property rights, including trademarks and community designs, and links between these forms of IP protection and innovation. Progress will be made in terms of methodologies and fresh and integrated approaches in the study of creativity and innovation, as well as in the dynamics of the cultural and creative industries.
2018 - , RiConfigure H2020-788047:
Form of participation: leader of the research team
Moneylender: Európai Bizottság H2020 keretprogram
Further info about research: https://cordis.europa.eu/project/rcn/214910_en.html
2017 - , EFOP-3.6.1-16-2016-00013,
Form of participation: leader of the research team
Moneylender: EFOP (Emberi-erőforrás Fejlesztési Operatív Program)
Further info about research: http://dmmd.uni-corvinus.hu/index.php?id=dmmd_projektek#dklab
2019 - 2020, Tehetség-menedzsment co-working környezetben
Form of participation: leader of the research team
Moneylender: Visegrad Grants
Further info about research: V4 projekt, https://www.coworkingtalent.com/The year-long project deploys a transnational study that will share the insight on the correlation between the growth of coworking environments in these four Visegrad cities, and the talent attraction and retention of highly skilled individuals in the region with the active role of local coworking spaces. Investigating entrepreneur-friendly environments and human resource strategies for talent attraction within these shared and towards collaboration orientated workspaces could have a positive impact on the regional economy. Research is conducted by team of experts from University of Economics (Czech Republic), University of Warsaw (Poland), Corvinus University of Budapest (Hungary) and Comenius University of Bratislava (Slovakia).
Membership in scientific or professional bodies/organizations
1995 - 1998
Budapest University of Economic Sciences and Public Administration (BUESPA), Budapest University of Economic Sciences and Public Administration, Doctoral School of Business Economics (F)
2008 - 2009
Szent István University, Contemporary dance instructor, faculty of applied arts (H)
Scientific degrees and awards
2002, PhD
Budapest University of Economic Sciences and Public Administration (BUESPA)
designcommunication, design, creative planning and management, advertising, marketing communication, business communication,
organization science
Designcommunication, integrated design methods in management training and entrepreneurial development Ddiffusion of new technology in personal communicationCo-creation, Projective research techniques
gambling behaviour, managerial risk taking
Major research projects
2002 - 2003, OTKA T034719 “Relation of marketing and design
Form of participation: member of the research team
Moneylender: OTKA
Further info about research:
2001 - 2003, OTKA T035146
Form of participation: member of the research team
Moneylender: OTKA
Further info about research:
2005 - 2005,
Form of participation: member of the research team
Moneylender:
Further info about research:
2005 - 2005,
Form of participation: member of the research team
Moneylender:
Further info about research:
2006 - 2006, User value of reading - traditional and alternatives ways of consuming information
Form of participation: member of the research team
Moneylender: Sanoma
Further info about research:
2006 - 2006, T-brands - sources and barriers of synergy
Form of participation: member of the research team
Moneylender: Hungarian Telekom
Further info about research:
2007 - 2007, Evolution of Hungarian eating habits
Form of participation: member of the research team
Moneylender: Maresi
Further info about research:
2007 - 2007, Challges of the tradional postal services in the 21 century
Form of participation: member of the research team
Moneylender: Hungarian Post
Further info about research:
2007 - 2007, Convergence of telecommunication services - user implications
Form of participation: member of the research team
Moneylender: Hungarian Telekom
Further info about research:
2007 - 2007, Future users of telecommunication and information technology
Form of participation: leader of the research team
Moneylender: Hungarian Telekom
Further info about research:
2008 - 2008, The role of consumer narratives in the generation of new product development ideas
Form of participation: member of the research team
Moneylender: Hungarian Telekom
Further info about research:
2008 - 2008, Interdisciplinary approaches to new idea generation in product development
Form of participation: member of the research team
Moneylender: Philip Morris
Further info about research:
2008 - 2008, Evolution of mobile devices
Form of participation: leader of the research team
Moneylender: Hungarian Telekom
Further info about research:
2008 - 2008, Online gossip i.e. electronic word of mouth - EWOM
Form of participation: member of the research team
Moneylender: Hungarian Telekom
Further info about research:
2009 - 2009, The role of mobile device in the life young adults
Form of participation: leader of the research team
Moneylender: Hungarian Telekom
Further info about research:
2010 - 2010, The role of advertising in the time of the economic crisis
Form of participation: member of the research team
Moneylender: Hungarian Telekom
Further info about research:
2010 - 2010, Reinterpreting the role of Packaging
Form of participation: member of the research team
Moneylender: Philip Morris
Further info about research:
2011 - 2011, 360 degree marketing communication and key performance indicators
Form of participation: member of the research team
Moneylender: Hungarian Telekom
Further info about research:
2013 - 2016, Unveiling Creativity for Innovation in Europe - Cre8tv.eu
Form of participation: leader of the research team
Moneylender: European Community’s Seventh Framework Programme (FP7)
Further info about research: The CRE8TV.EU project is a multi-partner and multi-disciplinary project, funded by the Seventh Framework Programme of the European Commission, which focuses on the significance of creativity and the cultural and creative industries in Europe (and beyond). Our work includes studies on design and its contribution to innovation, as well as intellectual property rights, including trademarks and community designs, and links between these forms of IP protection and innovation. Progress will be made in terms of methodologies and fresh and integrated approaches in the study of creativity and innovation, as well as in the dynamics of the cultural and creative industries.
2018 - , H2020-788047:
Form of participation: leader of the research team
Moneylender: European Commission Horizon 2020 Programme
Further info about research: https://cordis.europa.eu/project/rcn/214910_en.html
2017 - , EFOP-3.6.1-16-2016-00013, Intitutional Developments for Intelligent Specialization at the Székesfehérvár Campus of Corvinus University of Budapest
Form of participation: leader of the research team
Moneylender: EFOP (Human Resources Operative Programme)
Further info about research: Living Lab means that we establish a knowledge center which provides infrastructure and space for volunteer projects, who engaging in the designcommunication education program or series of workshops will facilitate the development of local innovative enterprise that solve special local issues.Designcommunicaiton* = communication integrated into development. *Source: Hungarian Gazette for Patents and Trade Marks (113. no. 12. / I., 2008.12.15. Registration number: 196961).
2019 - , Managing human talent in coworking environments
Form of participation: leader of the research team
Moneylender: Visegrad Grants
Further info about research: https://www.coworkingtalent.com/The year-long project deploys a transnational study that will share the insight on the correlation between the growth of coworking environments in these four Visegrad cities, and the talent attraction and retention of highly skilled individuals in the region with the active role of local coworking spaces. Investigating entrepreneur-friendly environments and human resource strategies for talent attraction within these shared and towards collaboration orientated workspaces could have a positive impact on the regional economy. Research is conducted by team of experts from University of Economics (Czech Republic), University of Warsaw (Poland), Corvinus University of Budapest (Hungary) and Comenius University of Bratislava (Slovakia).
Membership in scientific or professional bodies/organizations
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