Marketing, Marketingmenedzsment, Szolgáltatásmarketing, MarketingkutatásTermék és márkastratégiák
Gazdálkodás- és szervezéstudományok
Szolgáltatásmarketing, vevői panaszkezelés, 50+ generáció fogyasztói magatartása és szolgáltatáshasználata
Észlelt kockázat, marketing-orientáció
Fontosabb kutatások
2018 - 2021, Idősek és jóllét, ageizmus
Részvétel formája: a kutatócsoport tagja
Finanszírozó: EFOP Társadalmi Innováció, Jólét és turizmus, (EFOP-3.6.2-16-2017-00017)
További információk a kutatásról:
2000 - 2002, A vevő és a szolgáltató közötti interakció elemzése
Részvétel formája: kutatásvezető
Finanszírozó: OTKA
További információk a kutatásról:
2005 - 2017, Panasz-szituáció menedzsment
Részvétel formája: a kutatócsoport tagja
Finanszírozó: OTKA
További információk a kutatásról:
Tagság tudományos vagy szakmai szervezetben, testületben
1992 - 1996
Budapest University of Economic Sciences and Public Administration, Department of Marketing, assistant professor
1997 - 2000
Budapest University of Economic Sciences and Public Administration, Department of Marketing, associate professor of marketing
2001 - 2002
BÁV Trading House and Pawn Broker, marketing manager
2003 - 2017
Budapest University of Economic Sciences and Public Administration, Department of Marketing, associate professor
2018 -
Corvinus University of Budapest, professor
Public activities in the university (memberships in university bodies)
2020 - 2022
Marketing master program, academic director
Membership in board of supervision and directors
2020 -
Patika Egészségpénztár, Member of the Board of directors
Important study tours, delegacies
1994, 4 months
Northwestern University, USA
2012, 10 days
Wirtschaftuniversitat Wien,
2013, 5 days
Ephec, Brussels
2017, 10 days
Fudan University, Shanghai
Awards, titles, honors
2017, Publication award for a book titled BauerA.-Kolos K. (2016) Márkamenedzsment (Brand Management), Akadémiai Kiadó
MTA (Hungarian Academy of Science)
Marketing, Marketingmanagement, Services Marketing, Product and Brand Strategies, Brand Management, Brand Strategies, International Branding Strategies
social science
Services marketing, service recovery, older consumers and services , digital ageism
Perceived risk, market orientation, firm competitiveness, service elimination
Major research projects
2018 - 2020, Competing with the world: marketing and trade
Form of participation: leader of the research team
Moneylender: Competitiveness Research Center, Corvinus University of Budapest
Further info about research: http://www.uni-corvinus.hu/index.php?id=46171
2000 - 2002, Analysis of customer to employee interaction
Form of participation: leader of the research team
Moneylender:
Further info about research:
2005 - 2017, Service recovery
Form of participation: member of the research team
Moneylender: OTKA
Further info about research: http://www.uni-corvinus.hu/index.php?id=25744
2018 - 2020, EFOP Social Innovation, Wellbeing and tourism (EFOP-3.6.2-16-2017-00017)
Form of participation: leader of the research team
Moneylender:
Further info about research:
2024 - , Digital Humanism: Customer-centered Application of Artificial Intelligence in Services
Form of participation: member of the research team
Moneylender: OTKA
Further info about research:
Membership in scientific or professional bodies/organizations
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