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CO-CRE8 - Co-Creating digitally enabled value for customers

RESEARCH FOCUS

The research group focuses on firm-customer value co-creation in a digitally enabled environment. The research group focuses on the impact of digital technologies in the interaction of the firm and customers, and looks at how value and customer insight can be generated and explointed for marketing purposes.

In search of a cleaner value proposition

“The aim of the project is to gain an in-depth understanding of how firms employ digital data to innovate their production process (increasing efficiencies in the use of natural resources) and how cleaner production innovation influence cleaner value proposition. “

CO-CRE8

Corvinus University of Budapest

MEMBERS

Head of Research Center

  • László Molnár (PhD student)
  • Hikmat Mursalzade (PhD student)
  • Haruming Saraswati (PhD student)
  • Ludovica Moi (University of Cagliari, Italy)
  • Francesca Cabiddu (University of Cagliari, Italy)

PUBLICATION HIGHLIGHTS

“The aim of the project is to gain an in-depth understanding of how firms employ (…)

2023

“ This article employs a multiple-case study research design to unpack the complex relationship (…)”

2022

IMPACT

Managerial guidelines would influence firms’ attitudes toward digital data making them aware that analysing digital data will be beneficial to achieve cleaner production and shape appealing cleaner value proposition.

Contact us for cooperation

research@uni-corvinus.hu

Previous partnerships

Univesity of Cagliari, Wageningen University, Norwegian University of Life Science, Kozminski University

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GEN.:2024.05.26. - 14:02:03