Date: 26 May 2026, 16:00 

Location: Budapest Marriott Hotel (Apáczai Csere János Street 4, 1052 Budapest) 

Language of the event: English 

Football has become one of the most exciting arenas for data analytics, business strategy, and brand building, and the methods proven on the pitch are increasingly providing a competitive advantage in the business world. 

The event will take place just a few days before the UEFA Champions League Final in Budapest. Senior executives, academics and industry experts will be invited to explore what the business world can learn from the economics and data revolution of modern football. 

The programme will feature a keynote speech by Sefton Perry, Head of Analytics at the UEFA Intelligence Centre, followed by reflections from Bruno van Pottelsberghe, Rector of Corvinus University. The agenda will also include a high-level executive roundtable and selected perspectives from the next generation of business talent. 

The detailed programme and registration are available on the summit website.