Bhutan: an experiment on sustainable tourism in the framework of Gross National HappinessZoltán Valcsicsák presents the natural and cultural treasures of Bhutan and its unique tourism development strategy based on happiness.
At the next event of the Corvinus Centre for Mobility and Tourism’s Tourism Forum series, the audience can listen to a presentation by Zoltán Valcsicsák. Based on his own experiences, the lecture will present the natural and cultural treasures of the Himalayan Bhutan, its unique development strategy based on happiness, as well as the principles, practices, achievements and challenges of the unique Bhutanese tourism model.
Zoltan Valcsicsák’s interest in sustainable development, Gross National Happiness and Buddhism first brought him to Bhutan in 2011. His first trip was followed by 14 others, during which he became more and more familiar with the hidden faces of Bhutan as a small business development volunteer, president of the Hungarian-Bhutanese Friendship Society and tour organiser, and has since become one of the country’s best-known experts. He is the author of the first book on Bhutan in Hungarian (www.bhutankonyv.hu), regularly speaks on the subject, leads travel groups, works to encourage creative and enterprising Bhutanese, and spends extended periods in Dragon Land every year.