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CV - Prof. Dr. Zsóka Ágnes

Personal data

Prof. Dr. Zsóka Ágnes

Egyetemi tanár / Professor
Marketing Intézet / Marketingmenedzsment Tanszék
vice rector
1972
Qualifications, scientific degrees
Higher education qualifications
  • 1991 - 1997
    Budapesti Közgazdaságtudományi Egyetem, Gazdálkodástudományi Szak (B)
Scientific degrees and awards
  • 2006, PhD
    Budapesti Corvinus Egyetem
  • 2015, Dr.Habil
    Budapesti Corvinus Egyetem
Career
Workplaces
  • -
    ,
  • 2017 -
    BCE, Marketingmenedzsment Tanszék, egyetemi tanár
  • 2012 - 2015
    BCE, Környezetgazdaságtani és Technológiai Tanszék, egyetemi docens
  • 2006 - 2011
    BCE, Környezetgazdaságtani és Technológiai Tanszék, egyetemi adjunktus
  • 2003 - 2006
    BCE, Környezetgazdaságtani és Technológiai Tanszék, egyetemi tanársegéd
Public activities in the university (memberships in university bodies)
  • 2020 -
    Akadémiai Életpálya Bizottság tagja
  • 2016 - 2022
    DSG vezetője: Német Nyelvű Gazdálkodástudományi Képzési Központ
  • 2006 - 2022
    Gazdálkodástani Doktori Iskola programigazgatója
  • 2006 - 2022
    Gazdálkodástani Doktori Iskola Tanácsának tagja
  • 2012 - 2022
    Az EDT meghívott tagja
Important study tours, delegacies
  • 2017, 1 hét (július)
    Passaui Egyetem, Németország: oktatás vendégoktatóként (önálló mester tantárgy)
  • 2016, 1 hét (január)
    Passaui Egyetem, Németország: oktatás vendégoktatóként (önálló mester tantárgy)
  • 2016, 1 hét (július)
    Passaui Egyetem, Németország: oktatás vendégoktatóként (önálló mester tantárgy)
  • 2019, 1 hét (július)
    Passaui Egyetem, Németország: vendégoktatás (önálló mester tantárgy)
  • 2018, 4 nap (szeptember)
    University of St. Gallenoktatás vendégoktatóként CEMS blokkszeminárium keretében
  • 2018, 1 hét (július)
    Passaui Egyetem, Németország: oktatás vendégoktatóként (önálló mester tantárgy)
  • 2017, 2 nap (szeptember)
    Wirtschaftsuniversität Wien: vendégoktatás CEMS blokkszeminárium keretében
  • 2017, 4 nap (szeptember)
    University of St. Gallen vendégoktatás CEMS blokkszeminárium keretében
  • 2017, 4 nap (szeptember)
    University of St. Gallen vendégoktatás
  • 1999, 3 hónap
    International Institute of Industrial Environmental Economics, Lund, Svédország
Díjak, címek, kitüntetések
  • 2019, CEMS Outstanding Contribution Award az általam oktatott Model UNFCCC Climate Change Strategy Roleplay c. tantárgyért
    CEMS
  • 2015, Egyetemért emlékérem
    BCE
Language skills
Language
Speaking
Writing
Reading
Media appearance
English
Advanced
Advanced
Advanced
Yes
German
Advanced
Advanced
Advanced
Yes
Russian
Intermediate
Intermediate
Intermediate
No
Language skills
  • Language: English
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
  • Language: German
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
  • Language: Russian
    Speaking: Intermediate
    Writing: Intermediate
    Reading: Intermediate
    Media appearance: No
Research, professional activity

Vállalati fenntarthatóság és a vállalatok társadalmi felelősségvállalása (angolul - CEMS keretében), UN Éghajlatváltozási Keretegyezmény klímastratégia szerepjáték (angolul - CEMS), Fenntartható és környezetbarát fogyasztás (magyarul), Fenntarthatósági esettanulmányok (magyarul), Stratégiai gondolkodás (német nyelven - DSG), Globális fenntarthatósági kihívások (német nyelven - DSG),marketing (német nyelven - DSG)

multidisciplinary social sciences

környezetileg és társadalmilag fenntartható, kis karbonlábnyomú fogyasztói magatartás, a társadalom környezeti tudatosságának hajtóerői, szubjektív jóllét ökológiai korlátok mellett, a fenntarthatóság oktatásának eredményessége

vállalatok környezeti tudatossága és környezeti menedzsmentje, környezeti marketing, fenntartható fogyasztás, a környezeti nevelés és környezettudatos életmód kapcsolata
Major research projects
  • 2005 - 2005, Országos Fejlesztéspolitikai Koncepció – Helyzetértékelés, ezen belül: Gazdasági tevékenységek környezeti hatása c. tanulmány
    Form of participation: member of the research team
    Moneylender: NFH
    Further info about research:
  • 2006 - 2007, A Nemzeti Stratégiai Referenciakeret és a kapcsolódó operatív programok stratégiai környezeti vizsgálata
    Form of participation: member of the research team
    Moneylender: NFÜ
    Further info about research:
  • 2007 - 2007, Fizetési hajlandóság és haszonátvitel vizsgálat a Túr és Kállay-főfolyás vízgyűjtőin
    Form of participation: member of the research team
    Moneylender: KvVM
    Further info about research:
  • 2007 - 2011, Trendek és lehetőségek a fenntartható fogyasztásban Magyarországon
    Form of participation: member of the research team
    Moneylender: OTKA 68647
    Further info about research:
  • 2007 - 2007, Víz Keretirányelv végrehajtásának elősegítése II. fázisában
    Form of participation: member of the research team
    Moneylender: ÖKO Zrt.
    Further info about research:
  • 2009 - 2011, Fenntartható termelés, fogyasztás és kommunikáció
    Form of participation: member of the research team
    Moneylender: Norvég Alap
    Further info about research:
  • 2009 - 2011, WateRisk
    Form of participation: member of the research team
    Moneylender: NKFT
    Further info about research: Szélsőséges területi vízkészlet-kockázatok hatékony, fenntartható kezelési alternatívái közép és hosszútávra
  • 2009 - 2011, ActClean
    Form of participation: member of the research team
    Moneylender: EU Central Europe Programme
    Further info about research:
  • 2012 - 2016, Az élettel való elégedettség és a boldogság vizsgálata ökológiai korlátok között
    Form of participation: member of the research team
    Moneylender: OTKA 105228
    Further info about research:
  • 2012 - 2014, PRESOURCE
    Form of participation: member of the research team
    Moneylender: EU Central Europe Programme
    Further info about research:
  • 2011 - 2014, A tudományos képzés műhelyeinek támogatása a Budapesti Corvinus Egyetemen, the TÁMOP-4.2.2/B-10/1-2010-0023 projekt
    Form of participation: leader of the research team
    Moneylender: EU
    Further info about research: a részvétel pontos formája: doktori iskolákért felelős szakmai vezető
  • 2016 - 2019, ENABLE
    Form of participation: member of the research team
    Moneylender: EU Horizon 2020
    Further info about research: A REKK által vezetett kutatás a magyar háztartások energiafogyasztási szokásaihoz kapcsolódóan.
  • 2019 - , Tématerületi kiválósági program - Digitalizált turizmus projekt, Turizmus és élhető környezet alprojekt
    Form of participation: member of the research team
    Moneylender: magyar állam
    Further info about research:
  • 2019 - 2021, EcoVeloTour projekt
    Form of participation: member of the research team
    Moneylender: EU - Interreg Danube
    Further info about research: http://www.interreg-danube.eu/approved-projects/ecovelotour
  • 2016 - 2019, OTKA K116472 projekt: A Scope 3 széndioxid-kibocsátás elszámolása és menedzsmentje
    Form of participation: member of the research team
    Moneylender: NFKI
    Further info about research:
Membership in scientific or professional bodies/organizations Expert consultancy activities
  • 2007 - 2007
    Nemzeti Fejlesztési Ügynökség, Cselekvési Terv a Nemzeti Fenntartható Fejlődési Stratégiához
Contacts
Location at the university
  • Building: Központi épület - Fővám tér 8.
    Room number: 339
    Extension: 5062
    Main line: 482-5062
    Fax:
    Internal fax:
agnes.zsoka@uni-corvinus.hu

http://marketing.uni-corvinus.hu/index.php?id=mmifaculty
Personal data

Prof. Dr. Zsóka Ágnes

Egyetemi tanár / Professor
Institute of Marketing / Department of Marketing
vice rector
1972
Qualifications, scientific degrees
Higher education qualifications
  • 1991 - 1997
    Budapest University of Economic Sciences, Management and Business Administration (B)
Scientific degrees and awards
  • 2006, PhD
    Corvinus University of Budapest
  • 2015, Dr.Habil
    Corvinus University of Budapest (CUB)
Career
Workplaces
  • 2015 - 2017
    CUB, Department of Marketing, habilitated associate professor
  • 2017 -
    CUB, Department of Marketing, professor
  • 2012 - 2015
    CUB, Department of Environmental Economimcs and Technology, associate professor
  • 2006 - 2011
    CUB, Department of Environmental Economimcs and Technology, senior assistant professor
  • 2003 - 2006
    CUB, Department of Environmental Economimcs and Technology, assistant professor
Public activities in the university (memberships in university bodies)
  • 2022 -
    Vice Rector for Academic Developments
  • 2006 - 2022
    Programme Director of the Doctoral School of Business and Management
  • 2016 - 2022
    Director of the German speaking Management Education Centre (Deutschsprachiger Studiengang in Betriebswirtschaftslehre)
  • 2006 - 2022
    Doctoral School of Business and Management: member of the Doctoral Council (Committee)
  • 2012 - 2022
    Member of the University Doctoral Council
Important study tours, delegacies
  • 2019, 4 days
    University of St. Gallent eaching as guest lecturer at a CEMS block seminar
  • 2019, 1 week
    University of Passau, Germany: teaching a complete master course as guest lecturer
  • 2018, 1 week
    University of Passau, Germany: teaching a complete master course as guest lecturer
  • 2018, 4 days
    University of St. Gallenteaching as guest lecturer at a CEMS block seminar
  • 2017, 2 times 1 week
    University of Passau, GermanyJanuary: related to the directorship of the DSGJune: teaching a complete master course as guest lecturer
  • 2017, 4 days
    University of St. Gallen teaching as guest lecturer at a CEMS block seminar
  • 2017, 2 days
    University of Vienna teaching as guest lecturer at a CEMS block seminar
  • 2016, 2 times 1 week
    University of Passau, Germany: teaching two complete master courses as guest lecturer
  • 2015, 1 week
    University of Passau, Germany: teaching a complete master course as guest lecturer
  • 1999, 3 months
    International Institute of Industrial Environmental Economics, Lund, Sweden
Díjak, címek, kitüntetések
  • 2019, Outstanding Contribution Award
    CEMS
  • 2015, \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
    CUB
Language skills
Language
Speaking
Writing
Reading
Media appearance
English
Advanced
Advanced
Advanced
Yes
German
Advanced
Advanced
Advanced
Yes
Russian
Intermediate
Intermediate
Intermediate
No
Language skills
  • Language: English
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
  • Language: German
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
  • Language: Russian
    Speaking: Intermediate
    Writing: Intermediate
    Reading: Intermediate
    Media appearance: No
Research, professional activity

Corporate Sustainability and Corporate Social Responsibility (in English - CEMS), UNFCCC Climate Strategy Role Play (in English - CEMS), Climate Change and Sustainable Development (in English) Sustainable consumption (in Hungarian), Corporate sustainability case studies (in Hungarian), Global Sustainability Chalenges (in German), Strategic Thinking (in German - DSG), Marketing (in German - DSG)

multidisciplinary social sciences

sustainable consumer behaviour, driving forces of environmental awareness of the society, subjective wellbeing under ecological constraints

environmental awareness and environmental management of companies, environmental marketing, sustainable consumption, relationship between environmental education and environmentally aware lifestyle
Major research projects
  • 2006 - 2007, Strategic Environmental Assessment of National Strategic Referece Framework and connecting operative programs
    Form of participation: member of the research team
    Moneylender: National Development Agency
    Further info about research:
  • 2007 - 2007, Analysing Willingness to pay and benefit transfer at rivers Túr and Kállay-canal
    Form of participation: member of the research team
    Moneylender: Ministry of Environment and Water Resources
    Further info about research:
  • 2005 - 2005, Domestic Development Policy Concept - Status Report
    Form of participation: member of the research team
    Moneylender: National Development Authority
    Further info about research:
  • 2007 - 2011, Trends and opportunities in sustainable consuption in Hungary
    Form of participation: member of the research team
    Moneylender: OTKA 68647
    Further info about research:
  • 2007 - 2007, Supporting the implementation of the Water Framework Directive in Phase II
    Form of participation: member of the research team
    Moneylender: ÖKO Zrt.
    Further info about research:
  • 2009 - 2011, Sustainable production, consumption and communication
    Form of participation: member of the research team
    Moneylender: Norwegian Fund
    Further info about research:
  • 2009 - 2011, WateRisk
    Form of participation: member of the research team
    Moneylender: NKFT
    Further info about research: Alternatives of efficient and sustainable management of extreme regional water stock risks
  • 2009 - 2011, ActClean
    Form of participation: member of the research team
    Moneylender: EU Central Europe Programme
    Further info about research: Supporting cleaner production of companies
  • 2012 - 2016, Analysing life satisfaction and happiness under ecological constraints
    Form of participation: member of the research team
    Moneylender: OTKA 105228
    Further info about research:
  • 2012 - 2014, PRESOURCE
    Form of participation: member of the research team
    Moneylender: EU Central Europe Programme
    Further info about research: Environmental management practices at SMEs
  • 2011 - 2014, Supporting centres of scientific education at Corvinus University of Budapest
    Form of participation: leader of the research team
    Moneylender: EU
    Further info about research: project leader for the doctoral schools of the university
  • 2016 - 2019, ENABLE
    Form of participation: member of the research team
    Moneylender: EU
    Further info about research: The research project is led by REKK and it relates to the energy consumption habits of Hungarian households.
  • 2019 - 2021, Research field excellence program - Digitalized tourism project - Tourism and liveable environment sub-project
    Form of participation: member of the research team
    Moneylender: Hungarian State
    Further info about research:
  • 2019 - 2021, Ecovelo Tour
    Form of participation: member of the research team
    Moneylender: EU - Interreg Danube
    Further info about research: http://www.interreg-danube.eu/approved-projects/ecovelotour
  • 2016 - 2019, OTKA K116472 project: Accounting and management of Scope 3 emissions
    Form of participation: member of the research team
    Moneylender: NFKI
    Further info about research:
Membership in scientific or professional bodies/organizations Expert consultancy activities
  • 2007 - 2007
    , Hungarian National Sustainable Development Strategy
Contacts
Location at the university
  • Building: Main building
    Room number: 339
    Extension: 5062
    Main line: +361-482-5062
    Fax:
    Internal fax:
agnes.zsoka@uni-corvinus.hu

http://marketing.uni-corvinus.hu/index.php?id=mmifaculty
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