CV - Wei Yuling
- English CV
Personal data
Wei Yuling
Assistant Professor
Rektori szervezet / Marketing- és Kommunikációtudományi / Interkulturális Marketing és Fogyasztói Magatartás
Rektori szervezet / Marketing- és Kommunikációtudományi / Interkulturális Marketing és Fogyasztói Magatartás
1994.08.05
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Qualifications, scientific degrees
Higher education qualifications
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2020 - 2024
Corvinus University of Budapest, Institute of Marketing and Comunication Sciences, Doctoral program (PhD/DLA képzés) -
2018 - 2020
Corvinus University of Budapest, Institute of Marketing and Comunication Sciences, Master program (MSc/MA) -
2014 - 2018
University of Szeged, Business Administration and Management, Bachelor program (BSc/BA)
-
2024, PhD
Marketing
- , Regular member
Career
Workplaces
-
2024 - 2025
Sun Yat-sen University, School of Business, Postdoc Research fellow
-
2022, The Creative Research Idea Award
Corvinus University of Budapest, Hungary -
2021, The 16th “Chunhui Cup” China Overseas Students Innovation and Entrepreneurship Competition (Biotechnology and New Pharmaceutical Group) Excellence Award
Ministry of Education of the People’s Republic of China
Language skills
Language
Speaking
Writing
Reading
Media appearance
English
Advanced
Advanced
Advanced
Yes
Chinese
Native
Native
Native
Yes
Hungarian
Basic
Basic
Basic
Yes
Language skills
-
Language: EnglishSpeaking: AdvancedWriting: AdvancedReading: AdvancedMedia appearance: Yes
-
Language: ChineseSpeaking: NativeWriting: NativeReading: NativeMedia appearance: Yes
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Language: HungarianSpeaking: BasicWriting: BasicReading: BasicMedia appearance: Yes
Research, professional activity
Basic of Marketing, Applied Market Research Methods
social science
AI ethics, consumer behavior, AI companions
social media marketing, Virtual try-on technology
Basic of Marketing, Applied Market Research Methods
social science
AI ethics, consumer behavior, AI companions
social media marketing, Virtual try-on technology
Publications
- The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
- The Bright Side of AI in Marketing Decisions: Collaboration with Algorithms Prevents Managers from Violating Ethical Norms
- Unveiling the influence of anthropomorphic chatbots on consumer behavioral intentions: evidence from China and Indonesia
- How consumers' privacy perceptions influenced mobile payment acceptance during the COVID-19 pandemic
- Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia
- Using facial enhancement technology (FET) in online sales of branded color cosmetics
- No longer look down: investigating second-hand clothing purchase in Indonesia
- Advocating for mother nature: the roles of anthropomorphism, nature-evoked emotions and trust
Contacts
Location at the university
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Building: Main building (E)
Room number: E 357
Extension:
Main line:
Fax:
Internal fax:
yuling.wei@uni-corvinus.hu
Budapest, Fővám tér 8, 1093