Main page Corvinus University of Budapest
Back to contacts

CV - Dr. Jackson Kevin Michael

  • Hungarian CV
  • English CV
Adatok

Dr. Jackson Kevin Michael

1970
Szakmai életút
Nyelvismeret
    Personal data

    Dr. Jackson Kevin Michael

    Assistant Professor
    Elnöki Szervezet / Vállalati és Intézményi Kapcsolatok (VIK) / Kommunikáció
    1970
    Qualifications, scientific degrees
    Higher education qualifications
    • 2019 - 2023
      Széchenyi István University, Doctoral School of Business and Management Sciences (PhD/DLA képzés)
    • 1997 - 1999
      Case Western Reserve University , International Masters of Business Administration (MBA)
    Career
    Workplaces
    • 2023 -
      Corvinus University, Assistant Professor, Researcher
    • 2018 - 2023
      ESSCA School of Management, Adjunct Professor
    • 2017 - 2023
      Corvinus University , Adjunct Professor
    • 2016 - 2019
      Qb, Developed gear-free VR and AR experiences for education, events, and client activation.
    • 2014 - 2016
      Gravity R&D (Now Taboola), Led global sales strategy for a machine-learning personalization platform and contributed to large-scale applied personalization solutions.
    • 2009 - 2014
      Appshaker Ltd., Built augmented reality campaigns for global brands including Ford, GE, Coca-Cola, National Geographic, Smithsonian, Universal, Fox, and BBC World.
    Language skills
    Language
    Speaking
    Writing
    Reading
    Media appearance
    English
    Native
    Native
    Native
    Yes
    Hungarian
    Basic
    Basic
    Basic
    Language skills
    • Language: English
      Speaking: Native
      Writing: Native
      Reading: Native
      Media appearance: Yes
    • Language: Hungarian
      Speaking: Basic
      Writing: Basic
      Reading: Basic
      Media appearance:
    Research, professional activity

    Consumer Behavior, Entrepreneurship, Services Marketing

    media and communication sciences

    Consumer Behaviour, Food Insecurity

    Student Burnout, Impact of COVID-19 on Higher Education
    Major research projects
    • 2023 - 2026, Inflation, food insecurity, and mental health: Generation Z’s burden in emerging Europe.
      Form of participation: leader of the research team
      Moneylender:
      Further info about research: The published study shows how inflation is linked to food insecurity and poorer mental well-being among Gen Z in Hungary. The new qualitative study explores how young people cope, adapt, and make trade-offs under ongoing financial pressure.
    • 2024 - 2026, The power of personalization: Generation Z’s emotional response to AI food marketing under the EU AI Act.
      Form of participation: leader of the research team
      Moneylender:
      Further info about research: This study examines how Generation Z responds emotionally to AI-generated food advertising compared with traditional ads. It connects these behavioral effects to the EU AI Act by asking when personalized food marketing may move beyond engagement and
    • 2025 - 2026, Temporal Engagement Architecture in Traditional versus AI-Enhanced Food Advertising
      Form of participation: leader of the research team
      Moneylender:
      Further info about research: This research explores how AI-enhanced and traditional food ads shape attention over time. It introduces Temporal Engagement Architecture (TEA) to examine how quickly attention is captured, how deeply viewers engage, and how stable that engagement re
    • 2025 - 2026, Autonomy Compression in Agentic AI Systems: Delegation Across Hedonic and Utilitarian Decisions
      Form of participation: leader of the research team
      Moneylender:
      Further info about research: This study explores how agentic AI can reduce user oversight by making decisions easier to approve than to verify. It compares delegation behavior in hedonic and utilitarian tasks to see when AI support helps and when it may weaken autonomy.
    Publications
    Contacts
    Location at the university
    • Building: Corvinus E Building
      Room number: 342
      Extension:
      Main line:
      Fax:
      Internal fax:
    kevin.jackson@uni-corvinus.hu
    1026 Budapest, Lepke utca 5-7
    https://www.linkedin.com/in/kevinmjackson1/

    Wednesdays 10 -12
    Other professional profiles
    https://www.linkedin.com/in/kevinmjackson1
    https://m2.mtmt.hu/frontend/?#view/Publication/SmartQuery/1127/
    https://scholar.google.com/citations?hl=en&user=PE174poAAAAJ
    Copied to clipboard
    ×