2001 - 2002, Piacorientáció és a marketing szerepe a magyar vállalatok üzleti tevékenységében
Form of participation: member of the research team
Moneylender: OTKA
Further info about research:
2003 - 2005, A marketing információk vezetői felhasználása a magyar nagyvállalatoknál
Form of participation: member of the research team
Moneylender: OTKA
Further info about research:
2007 - 2014, A piaci intelligencia szerepe a marketing tudásteremtésben
Form of participation: leader of the research team
Moneylender: Magyar Tudományo Akadémia - Bolyai János kutatói program
Further info about research:
2006 - 2014, Az innováció és tudásteremtés kapcsolata a kis- és középvállalatoknál
Form of participation: leader of the research team
Moneylender: OTKA
Further info about research:
2009 - , Az értékesítés és marketing együttműködésének hatása az innovációra
Form of participation: leader of the research team
Moneylender: OTKA - ISBM
Further info about research:
2021 - , Foodization - Digitális transzformáció és fenntarthatóság az élelmiszeriparban
Form of participation: leader of the research team
Moneylender: Európai Unió - Horizon Europe Marie Curie grant
Further info about research:
Membership in scientific or professional bodies/organizations
2005 - , köztestületi tag, member
Magyar Tudományos Akadémia, national
2015 - , Magyarország nemzeti képviselője, leadership position (president, director etc) Európai Marketing Akadémia, international
2015 - , tag, member
Egyesület a Marketing Oktatásáért Kutatásáért, national
2018 - , Bizottsági tag,
Magyar Tudományos Akadémia Gazdálkodástudományi Bizottság , national
2016 - , Nemzeti képviselő, leadership position (president, director etc) The World IT Project, international
Board memberships and positions
2016 - , Vezetéstudomány, marketing szakterületi szerkesztő, president or member of the editorial board Hungarian language
2020 - , Journal of Philanthropy and Marketing, Editorial Board member, president or member of the editorial board Foreign language
2020 - , Journal of Economics and Management, Editorial Review Board Member, president or member of the editorial board Foreign language
Expert consultancy activities
1997 - 1998
Lufthansa Systems, Üzleti tanácsadó
1998 - 1999
Dunaferr Kereskedőház, Üzleti tanácsadó
2000 - 2001
Paksi Atomerőmű Rt., Üzleti tanácsadó
2001 - 2001
BÁV Rt., Üzleti tanácsadó
1996 - 1997
Hejőcsabai Cement- és Mészipari Rt. (Holderbank), Üzleti tanácsadó
2001 - 2002,
Form of participation: member of the research team
Moneylender:
Further info about research:
2003 - 2005,
Form of participation: member of the research team
Moneylender:
Further info about research:
2007 - 2014,
Form of participation: leader of the research team
Moneylender:
Further info about research:
2006 - 2014,
Form of participation: leader of the research team
Moneylender:
Further info about research:
2009 - , The effects of Sales-marketing collaboration on innovation
Form of participation: leader of the research team
Moneylender: Institute for the Science in Business Markets
Further info about research:
2021 - , Foodization - Digital transformation and sustainability in the agri-food industry
Form of participation: leader of the research team
Moneylender: European Union - Horizon Europe, Marie Curie grant
Further info about research:
Membership in scientific or professional bodies/organizations
2005 - , member of the public board, member
Hungarian Academy of Sciences, national
2015 - , country representative of Hungary, leadership position (president, director etc) European Marketing Academy, international
2015 - , member, member
Allaince for the Education and Research in Marketing, national
2018 - , Commitee member ,
Hungarian Academy of SciencesSubcommunity of Marketing, national
2016 - , National representative, leadership position (president, director etc) The World IT project, international
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