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CV - dr. Hofmeister Tóth Ágnes

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  • English CV
Personal data

dr. Hofmeister Tóth Ágnes

Professor emerita / Professor Emerita
Professor
Qualifications, scientific degrees
Higher education qualifications
  • 1979 - 1981
    University of Sydney Australia, Teaching English as a Foreign Language (D)
  • 1967 - 1971
    MKKE, Iparszak (B)
Scientific degrees and awards
  • 2004, Dr.Habil
    BCE
  • 1994, kandidátus
    BKE
  • 1972, dr. univ
    MKKE
MTA membership
  • , External member
Career
Workplaces
  • 2005 - 2013
    Marketingkutatás és Fogyasztói Magatartás Tanszék, Tanszékvezető
  • 2006 - 2013
    BCE Gazdálkodástudományi Kar, dékán
Public activities in the university (memberships in university bodies)
  • 2005 - 2013
    tanszékvezető
  • 2006 - 2013
    dékán
Membership in board of supervision and directors
  • 2013 -
    , Member of the Board of Trustees
  • 2010 -
    , Member of the EPAS Committee
Important study tours, delegacies
  • 1985, 3 hónap
    University of Virginia
  • 1989, 5 hónap
    University of California, Berkeley
  • 1993, 2 hónap
    North Western University
  • 1994, 3 hónap
    London Business School
  • 1995, 1 hónap
    Purdue University
  • 2001, 3 hét
    Passu University
  • 2003, 2 hét
    Passau University
Awards, titles, honors
  • 2001, Egyetemért Emlékérem
    BCE
  • 2011, Aranyérem
    BCE
  • 2013, Ezüst Corvina
    BCE
Language skills
Language
Speaking
Writing
Reading
Media appearance
English
Advanced
Advanced
Advanced
Yes
German
Advanced
Advanced
Advanced
Yes
Language skills
  • Language: English
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
  • Language: German
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
Research, professional activity

Fogyasztói magatartás különböző területei
A vásárlási döntés befolyásoló tényezői
Üzleti tárgyalások,

multidisciplinary social sciences

A fogyasztóvá válás folyamata,
Szimbólikus fogyasztás,
Környzettudatos fogyasztói magatartás,
Fenntartható fogyasztás,
Etikus fogyasztás
Az 50+ generáció fogyasztói magatartása
KKV-k Marketing orientációja

Kulturális különségek szerepe,
A kulturális értékek változása és mérése
Major research projects
  • 1992 - 1994, ACE/EVE Research
    Form of participation: member of the research team
    Moneylender: EU
    Further info about research: The cross cultural value research had been carried out in 1992 in the framework of the ACE/EVE Project supported by the EU. The EVE Network included other countries beside Hungary: Bulgaria Romania, Slovenia, Czech Republic, Slovakia, Poland, Germany and UK.
  • 1999 - 2000, Culture and Management Project
    Form of participation: leader of the research team
    Moneylender: Stiftung Aktion Österreich-Ungarn
    Further info about research: Empisrische Untersuchung der Hofstede Methode und Hypothese Die entsprechende kulturelle Dimensionen zu rechnen für beide Länder, Durch Vergleichung die ergebnisse in beiden Ländern, die kulturelle Unteschiede feststellen und prexisbezogenen Konsequenzen ziehen für Management in Österreich un Ungarn. Erweitern die Theorien über kulturelle Unteschiede.
  • 2000 - 2001, EUROMOVE/Future Knowledge
    Form of participation: leader of the research team
    Moneylender: Europaforum Wien
    Further info about research: The EUROMOVe Region is determined by the area among four big cities- Bratislava, Brno, Soppron and Wien. The Future Knowledge is an initiative designed to built a transregional network of universities and business actors. this network of universities in four countries of the region shall strngthen the region's international competitiveness by multicultural research projects on economically promising and innovative issues.
  • 2005 - 2009, The process of consumer socialisation in Hungary
    Form of participation: leader of the research team
    Moneylender: OTKA
    Further info about research: The aim of our research was to understand the development of consumer society in Hungary and to formulate forecasts for future trends of development. We believe that the most convenient time for research has arrived: a new generation has grown up since the change in our political system, a generation whose members have been in touch with Western consumer culture since their childhood and whose relationship with consumption was developed in this social ambience, and at the same time, we can also include members the older generations of society in the study, people who grew up in keeping with the socialist value norms in which the desire for possessions and individual consumption was frowned upon. The special coexistence of these generations and values provides the opportunity for a special study as – contrary to the Western studies which depend for the most part only on secondary sources – we can observe the formation of consumer culture first-hand.
  • 2006 - 2010, Sustainable Consumption, Production and Communication
    Form of participation: leader of the research team
    Moneylender: Norway Grants
    Further info about research: The project aims at establishing fair and effective economic, social and settlement policies that serve the steady improving of welfare with taking into account to the highest possible extent the conditions of ecological sustainability. The development target focuses on consumption which, with the decreasing ratio of industrial pollution, is the primary scene of human activities exerted the environment, moreover it is the central element of techniques for organizing of society preparing the way for economic processes.
  • 2009 - 2013, Sustainable Consumption in Hungary
    Form of participation: leader of the research team
    Moneylender: TÁMOP
    Further info about research: Egy-egy nemzet fenntartható fejlődésének előmozdítói az állampolgárok maguk. Ők azok, akik mint fogyasztók, befektetők, választópolgárok vagy alkalmazottak a mindennapok során tehetnek azért, hogy a változás bekövetkezzen. A hazai gyakorlat ugyanakkor azt mutatja, hogy az egyének elköteleződése a nemzetgazdaság fenntartható irányba történő elmozdítása iránt csak lassan és kis lépésekben megy végbe. Vizsgálataink célja az ő életútjaik megismerése volt. Kutatásunk során 25 munkájában és/vagy életvitelében a fenntarthatóság iránt elkötelezett egyén narratíváját elemeztük. A kutatás célja az életutakban megjelenő azonos mintázatok feltárása volt, és az eltérő életszakaszokban megjelenő előmozdító események meghatározása.
  • 2010 - 2013, Kognitív életkor és a 50+ generáció
    Form of participation: member of the research team
    Moneylender: EU Grant
    Further info about research: genetically modified foods. However, despite the increasing importance of ethical consumption in both the academic literature and the marketplace, only one study (Carrigan et al, 2004) could be found that examined the ethical consumption of older consumers. Unfortunately, as the authors admit, their research was exploratory in nature involving seven respondents, and the results are therefore of limited value. What is needed, then, is to properly explore the ethical consumption of older consumers using a more in-depth and far reaching study.
Membership in scientific or professional bodies/organizations
  • 2005 - , tag,
    International Federation of Home Economics,
  • 2005 - 2013, ,
    ,
  • 2006 - , ,
    ,
Board memberships and positions
  • 2007 - , szerkesztőbizottsági tag,
  • 2008 - , szerkesztőbizottsági tag,
  • 2009 - , szerkesztőbizottsági tag,
Publications
Contacts
Location at the university
  • Building: Főépület
    Room number: 357
    Extension: 5410
    Main line: 4825410
    Fax:
    Internal fax:
agnes.hofmeister@uni-corvinus.hu
Personal data

dr. Hofmeister Tóth Ágnes

Professor emerita / Professor Emerita
Professor
Qualifications, scientific degrees
Higher education qualifications
  • 1979 - 1981
    University of Sydney Australia, Teaching English as a Foreign Language (D)
  • 1967 - 1971
    Karl Marx University of Economic Sciences, MKKE Business Administration (B)
Scientific degrees and awards
  • 2004, Dr.Habil
    Corvinus University of Budapest
  • 1994, kandidátus
    Hungarian Academy of Science
  • 1972, dr. univ
    Karl Marx University of Economics
MTA membership
  • , External member
Career
Workplaces
  • 2005 - 2013
    Deaprtment of Marketresearch and Consumer Behvior, Department Chair
  • 2006 - 2013
    Faculty of Business Administration, dean
Public activities in the university (memberships in university bodies)
  • 2005 - 2013
    Department Chair
  • 2006 - 2013
    dean
Membership in board of supervision and directors
  • 2013 -
    , Member of the Board of Trustees
  • 2010 -
    , Member of the EPAS Committee
Important study tours, delegacies
  • 1985, 3 month
    University of Virginia
  • 1989, 5 month
    University of California Berkeley
  • 1993, 2 month
    North Western University
  • 1994, 3 month
    London Business School
  • 1995, 1 month
    Purdue University
  • 2001, 3 weeks
    Passau University
  • 2003, 2 weeks
    Passau University
Awards, titles, honors
  • 2001, Egyetemért Emlékérem
    Corvinus University of Budapest
  • 2011, Gold Medal
    Corvinus University of Budapest
  • 2013, Silver Corvina
    Corvinus University of Budapest
Language skills
Language
Speaking
Writing
Reading
Media appearance
English
Advanced
Advanced
Advanced
Yes
German
Advanced
Advanced
Advanced
Yes
Language skills
  • Language: English
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
  • Language: German
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance: Yes
Research, professional activity

Consumer Behavior BA, Msc
Negotiation and conflict resolution

multidisciplinary social sciences

Consumer development
Symbolic consumption
Environmental friendly Consumer behavior
Sustainable consumption
Ethical consumption
Cognitiiv age and the silver consumer segment
Market orientation of the SME-s

Kulturális különségek szerepe,
A kulturális értékek változása és mérése
Major research projects
  • 1992 - 1994,
    Form of participation: member of the research team
    Moneylender:
    Further info about research:
  • 1999 - 2000,
    Form of participation: leader of the research team
    Moneylender:
    Further info about research:
  • 2000 - 2001,
    Form of participation: leader of the research team
    Moneylender:
    Further info about research:
  • 2005 - 2009,
    Form of participation: leader of the research team
    Moneylender:
    Further info about research:
  • 2006 - 2010,
    Form of participation: leader of the research team
    Moneylender:
    Further info about research:
  • 2009 - 2013,
    Form of participation: leader of the research team
    Moneylender:
    Further info about research:
  • 2010 - 2013,
    Form of participation: member of the research team
    Moneylender:
    Further info about research:
Membership in scientific or professional bodies/organizations
  • 2005 - , ,
    ,
  • 2005 - 2013, Deputy chair,
    MTA MArketing Committee,
  • 2006 - , European Programm Accreditation Committee,
    EFMD Quality Sevices,
Board memberships and positions
  • 2007 - , Editorial Board,
  • 2008 - , Editorial Board,
  • 2009 - , Editorial board tag,
Publications
Contacts
agnes.hofmeister@uni-corvinus.hu
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