Online és digitális marketingMarketingkommunikáció alapjaiMédiagazdaságtanMédiaismeretKommunikációs stílusgyakorlatokMarketing
organization science
a fogyasztók hatalommal való felruház(ód)ásaaz új média térnyerésével kapcsolatos fogyasztói magatartás változásaaz online információterjedés folyamata és sajátosságaia felhasználók által előállított tartalmak marketing(kommunikációs) jelentőségeaz új média kollaboratív üzleti modelljei és marketing(kommunikációs) vonatkozásaikvalitatív kutatási technikák
Major research projects
2009 - 2016, A fogyasztói részvétel mint marketingkommunikációs eszköz a digitális médiában
Form of participation:
Moneylender:
Further info about research: doktori kutatás
2013 - 2016, CRE8TV.EU–320203
Form of participation: member of the research team
Moneylender: Európai Bizottság Kutatási és Technológiafejlesztési HetedikKeretprogram (FP7)
Further info about research: http://www.cre8tv.eu/
2017 - 2018, EFOP-3.6.1-16-2016-00013,
Form of participation: member of the research team
Moneylender: EFOP (Emberi-erőforrás Fejlesztési Operatív Program)
Further info about research:
2018 - , H2020-788047:
Form of participation: member of the research team
Moneylender: Európai Bizottság H2020 keretprogram
Further info about research: https://cordis.europa.eu/project/rcn/214910_en.html
2017 - 2017, KÖFOP-2.1.2-VEKOP-15-2016-00001
Form of participation: member of the research team
Moneylender: KÖFOP (Közszolgáltatás- Fejlesztési Operatív Program)
Further info about research:
Membership in scientific or professional bodies/organizations
2009 - 2016
Corvinus University of Budapest, Graduate School of Management Science (F)
2007 - 2009
Corvinus University of Budapest, Faculty of Business Administration, Business Administration programme, Specialisation in Marketing (B)
2003 - 2007
Budapest Business School, Faculty of International Management and Business, Foreign Trade programme, Specialisation in Media Management (A)
2003 - 2006
Université de Picardie Jules Verne, BA in Economics and Management (C)
2014 - 2016
Corvinus University of Budapest, Translator (H)
Scientific degrees and awards
2016, PhD
Corvinus University of Budapest, Faculty of Business Administration
Online and Digital MarketingMarketing CommunicationsMedia EconomicsMedia Vehicles and AdvertisingPractices of Style in CommunicationMarketing
organization science
consumer empowermentconsumer behavior in new mediaonline information diffusionuser-generated content, and role thereof in marketing & communicationcollaborative business models in new media, and role thereof in marketing & communicationqualitative research tecniques
Major research projects
2009 - 2016, User participation as a marketing communications tool in the age of digital media
Form of participation:
Moneylender:
Further info about research: doctoral research
2013 - 2016, CRE8TV.EU–320203
Form of participation: member of the research team
Moneylender: European Community’s Seventh Framework Programme (FP7)
Further info about research: http://www.cre8tv.eu/
2017 - 2018, EFOP-3.6.1-16-2016-00013, Intitutional Developments for Intelligent Specialization at the Székesfehérvár Campus of Corvinus University of Budapest
Form of participation: member of the research team
Moneylender: EFOP (Human Resources Operative Programme)
Further info about research:
2018 - , H2020-788047:
Form of participation: member of the research team
Moneylender: European Commission Horizon 2020 Programme
Further info about research: https://cordis.europa.eu/project/rcn/214910_en.html
2017 - 2017, KÖFOP-2.1.2-VEKOP-15-2016-00001
Form of participation: member of the research team
Moneylender: KÖFOP (Public Administration and Public Services Development Operative Programme)
Further info about research:
Membership in scientific or professional bodies/organizations
2017 - , member of the public body, member
Hungarian Academy of Sciences (MTA), national
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