Date: 21 October 2026, 15:30—17:00 

Venue: Corvinus University of Budapest, Faculty Club 

Language of the event: Hungarian 

Today, museums are no longer merely custodians of cultural heritage. They create experiences, shape destinations, and can play an important role in the tourism offering. But how can this role be strengthened further? 

• What opportunities does cultural tourism offer museums? 

• How is the role of museums in the tourism experience changing? 

• How can museum professionals and tourism professionals support one another? 

• How can the role of museums be shaped in the cultural tourism of the future? 

These and many other questions will be discussed with our invited experts as part of the Tourism Forum. 

During the roundtable discussion, our invited experts will explore the present and future of Hungarian museology and cultural tourism, opportunities for cooperation, and the challenges ahead. 

• László Baán, Director General of the Museum of Fine Arts 

• Miklós Cseri, Director General of the Hungarian Open Air Museum, Szentendre 

• Lajos Kemecsi, Director General of the Museum of Ethnography 

• Gábor Zsigmond, Director General of the Hungarian National Museum 

• Szabolcs Juhász, Head of Tourism Professional Affairs at Visit Hungary 

Participation is free of charge, but registration is required. The Facebook event is available here. 

The organiser of the series is Melinda Jászberényi, Programme Director and Professor at Corvinus University of Budapest.