CV - Dr. Muhammad Ashfaq
- Hungarian CV
- English CV
Adatok
Dr. Muhammad Ashfaq
Assistant Professor
Maecenas Universitatis Corvini Alapítvány
12/05/1988
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Végzettségek, tudományos fokozatok
Felsőfokú végzettségek
-
2017 - 2020
Dongbei University of Finance and Economics, Marketing (PhD/DLA képzés)
Szakmai életút
Nyelvismeret
Publikációk
- How and when AI-enabled customer experience shapes sustainable consumption in smart hotels: The role of eco-friendly customer innovativeness
- Exploring customer stickiness during “smart” experiences: a study on AI chatbot affinity in online customer services
- Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia
- Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption
- Does salesperson bricolage matter in fostering service-sales ambidexterity in B2B markets? A perspective through the sales management control system
- Pre- to post-adoption of blockchain technology in supply chain management: Influencing factors and the role of firm size
- Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges
- Tourist-virtual assistant communication: the power of attachment and authenticity
- The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications
- Doing good for society! How purchasing green technology stimulates consumers toward green behavior: A structural equation modeling–artificial neural network approach
- I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents
- Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness
- My Smart Speaker is Cool! Perceived Coolness, Perceived Values, and Users’ Attitude toward Smart Speakers
Elérhetőségek
Egyetemi tartózkodási hely
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Épület: E
Szobaszám: 357
Mellék:
Fővonal:
Fax:
Belső fax:
muhammad.ashfaq@uni-corvinus.hu
Hungary
https://scholar.google.com/citations?hl=en&user=KEj9uMoAAAAJ&view_op=list_works
Personal data
Dr. Muhammad Ashfaq
Assistant Professor
Rektori szervezet / Marketing- és Kommunikációtudományi / Interkulturális Marketing és Fogyasztói Magatartás
Rektori szervezet / Marketing- és Kommunikációtudományi Intézet / Interkulturális Marketing és Fogyasztói Magatartás
12-05-1988
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Qualifications, scientific degrees
Higher education qualifications
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2017 - 2020
Dongbei University of Finance and Economics, PHD (Marketing) (PhD/DLA képzés)
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2020, dr. univ
School of Business Administration, Dongbei University of Finance and Economics
Career
Workplaces
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2020 - 2022
Shenzhen University, -
2023 - 2025
RMIT University,
Language skills
Research, professional activity
Marketing
Consumer Behavior, AI in Marketing, Technology Adoption, Digital Marketing
Consumer Behavior, AI in Marketing, Technology Adoption, Digital Marketing , Sustainability
Marketing
Consumer Behavior, AI in Marketing, Technology Adoption, Digital Marketing
Consumer Behavior, AI in Marketing, Technology Adoption, Digital Marketing , Sustainability
Publications
- How and when AI-enabled customer experience shapes sustainable consumption in smart hotels: The role of eco-friendly customer innovativeness
- Exploring customer stickiness during “smart” experiences: a study on AI chatbot affinity in online customer services
- Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia
- Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption
- Does salesperson bricolage matter in fostering service-sales ambidexterity in B2B markets? A perspective through the sales management control system
- Pre- to post-adoption of blockchain technology in supply chain management: Influencing factors and the role of firm size
- Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges
- Tourist-virtual assistant communication: the power of attachment and authenticity
- The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications
- Doing good for society! How purchasing green technology stimulates consumers toward green behavior: A structural equation modeling–artificial neural network approach
- I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents
- Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness
- My Smart Speaker is Cool! Perceived Coolness, Perceived Values, and Users’ Attitude toward Smart Speakers
Contacts
Location at the university
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Building: E
Room number: 333
Extension:
Main line:
Fax:
Internal fax:
muhammad.ashfaq@uni-corvinus.hu
https://scholar.google.com/citations?hl=en&user=KEj9uMoAAAAJ&view_op=list_works
muhammad.ashfaq0209@gmail.com