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Trust and perceived risk: How different manifestations affect the adoption of autonomous vehicles – Publication by Zsófia Kenesei, Katalin Ásványi, László Kökény, Melinda Jászberényi, Márk Miskolczi, Tamás Gyulavári and Jhanghiz Syahrivar

2022-11-11 11:00:04

The publication by Zsófia Kenesei, Katalin Ásványi, László Kökény, Melinda Jászberényi, Márk Miskolczi, Tamás Gyulavári and Jhanghiz Syahrivar was published in the Transportation Research Part A: Policy and Practice.

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Kapcsolódó események

Abstract: Although manufacturers and experts consider autonomous vehicles (AVs) as a much safer alternative than traditional human-driven vehicles, the lack of trust and high perceived risk by potential users can be a major obstacle to their acceptance. While both risk and trust have been the focus of interest for AV researchers, studies have often produced contradictory results. This study offers a new perspective to investigate the effect of trust and perceived risk to resolve these ambiguities. We identified three underlying dimensions of trust supplemented by two dimensions of risk and incorporated them into one model. The proposed model offers direct and indirect paths between trust dimensions and AV acceptance with the mediation of the dimensions of perceived risk. Based on a survey of 949 adult respondents, the model was tested with structural equation modeling (SEM). Results revealed that only performance trust affected directly intention to use AVs, while trust in manufacturers influenced intention to use with the mediation of privacy risk. An important result is that trust in institutions that can influence future rules and regulations for the use of AVs has no impact either directly or indirectly on intention to use. The practical implications can assist regulators and manufacturers to increase their efforts to build trust and confidence, thus enhancing the adoption of this technology. 

Dr. Kenesei Zsófia zsofia.kenesei@uni-corvinus.hu Rektori Szervezet / Marketing- és Kommunikációtudományi Intézet / Marketingmenedzsment Tanszék
Egyetemi tanár / Professor
E épület, 341
Phone: +36 1 482 5647 • Ext: 5647
Dr. Ásványi Katalin katalin.asvanyi@uni-corvinus.hu Rektori Szervezet / Fenntartható Fejlődés Intézet / Fenntarthatósági Menedzsment és Környezetgazdaságt
Tanszékvezető egyetemi docens / Head of Department, Associate Professor
C épület, 305
Phone: +36 1 482 7249 • Ext: 7249
Kökény László laszlo.kokeny2@uni-corvinus.hu Rektori Szervezet / Fenntartható Fejlődés Intézet / Turizmus Tanszék
Egyetemi tanársegéd / Assistant Lecturer
C épület, 301
Phone: +36 1 482 7217 • Ext: 7217
Dr. Jászberényi Melinda jaszberenyi@uni-corvinus.hu Rektori Szervezet / Fenntartható Fejlődés Intézet / Turizmus Tanszék
Tanszékvezető egyetemi docens / Head of Department, Associate Professor
C épület, 301
Phone: +36 1 482 7216 • Ext: 7216
Dr. Miskolczi Márk mark.miskolczi@uni-corvinus.hu Rektori Szervezet / Fenntartható Fejlődés Intézet
Egyetemi Adjunktus PhD / Assistant Professor
C épület, 301
Gyulavári Tamás tamas.gyulavari@uni-corvinus.hu Rektori Szervezet / Marketing- és Kommunikációtudományi Intézet
Intézetvezető/Egyetemi docens
E épület, 313/A
Phone: +36 1 482 5585 • Ext: 5585
Syahrivar Jhanghiz jhanghiz@uni-corvinus.hu Marketing Intézet / Marketingmenedzsment Tanszék
Ph.D. hallgató / Ph.D. Student
E épület, 355
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GEN.:2024.05.26. - 05:26:59