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The portrayal of elderly men and women in Hungarian television news programmes – Article by Gábor Kovács, Petra Aczél and Tamás Bokor

2021-12-15 12:32:53

The article by Assistant Professor Gábor Kovács, Institute Director Petra Aczél and Associate Professor Tamás Bokor was published in the Ageing & Society.

Kapcsolódó hírek

Kapcsolódó események

Mass media research on the portrayal of older people has primarily focused on television series and advertisements. News programmes on television have received little attention. We argue that viewers perceive characters on the news as more direct and more accurate representations of social reality than fictional characters, and therefore portrayals on the news are more likely to be integrated in viewers’ stereotypes about elderly people or used as standards of comparison. In order to explore potential differences in the representation of senior men and women, we conducted a quantitative content analysis on a sample of 754 elderly people who appeared on the evening news programmes of four major Hungarian television channels with high viewership. Each character was coded in terms of 115 qualitative variables. Our results indicate that older men are portrayed significantly more often than women as affluent, elegant, knowledgeable, powerful and actively working. By contrast, women are more commonly shown as kind, family-oriented, in ordinary roles (e.g. as the ‘woman in the street’) and engaged in less-productive activities such as shopping. Based on previous research on the role of mass media in the socialisation process as well as social comparison theory, we discuss how these imbalances in the representation of older men and women may affect viewers of different age groups, genders and social status. 


Kovacs, G., Aczel, P., & Bokor, T. (2021). The portrayal of elderly men and women in Hungarian television news programmes. AGEING & SOCIETY41(9), 2099–2117. https://doi.org/10.1017/S0144686X20000227 


SJR 2020: 0.770 

Q1 (Arts and Humanities (miscellaneous); Health (social science) 

Q2 (Geriatrics and Gerontology; Public Health, Environmental and Occupational Health; Social Psychology) 

AIp 2020: 65 

Dr. Kovács Gábor István gabor.kovacs@uni-corvinus.hu
E épület, 329a
Phone: +36 1 482 5247 • Ext: 5247
Dr. Aczél Petra Katalin petra.aczel@uni-corvinus.hu
E épület, 329
Dr. habil. Bokor Tamás tamas.bokor@uni-corvinus.hu Rektori Szervezet / Marketing- és Kommunikációtudományi Intézet / Kommunikáció- és Médiatudomány Tanszék
Habilitált egyetemi docens / Habilitated Associate Professor
E épület
Phone: +36 1 482 7377
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GEN.:2024.06.23. - 11:57:51