Develop new skills and strengthen your knowledge that enables you to design successful communication!
Program director: Andrea Toarniczky, PhD
Length of program: 6 days
Language of the program: English
Tuition fees: gross 407 000 HUF (including 27% VAT)
Early bird tuition fees: gross 346 000 HUF (including 27% VAT)
Qualification offered by the program:
Schedule of the programme:
Each day the course starts at 1 PM until 5:50 PM.
The program will be launched if sufficient applicants apply.
Education is in the form of offline attendance.
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Personal leadership branding it is essential for the advancement of your career and development as an authentic leader. Communicates the value you offer and your distinctiveness as a leader. The course aims to support you in developing your leadership identity and practicing the skills necessary to make it inspirational and impactful.
Work experience as middle manager: min. 1 year. There is no need for a degree in business related fields.
What is personal leadership brand? - is the value you are able to consistently deliver to those whom you are serving as a leader. This doesn’t mean creating awareness in others about your success and achievements. Creating your personal brand as a leader requires introspection - become aware of your true identity and your growth needs. Managing your personal brand requires you to act on your developmental needs and to be a role model, mentor and an authentic voice.
Why is important personal leadership branding? – it is essential for the advancement of your career and development as an authentic leader. Communicates your leadership identity and distinctiveness as leader.
The course will be structured as a training program, where the course instructors are present as facilitators, while also inspiring and guiding group discussions and activities.
Andrea Toarniczky is associate professor at Corvinus University of Budapest (CUB) and programme director for the executive MBA. She teaches Organizational Behaviour, Organizational Culture, Diversity Management and gives personal development, leadership development and communication skills trainings at postgraduate and EMBA level. She studied physics and business at “Babes-Bolyai” University (Cluj-Napoca, Romania), she held international scholarships at HEC, Paris (France) and IESE, Barcelona (Spain). Andrea got her Ph.D. in 2012 from CUB (Hungary). Her main fields of interest are professional and leadership identity development, social entrepreneurship. Andrea participated in different national and international research projects (e.g. EnRRICH (H2020 project), CIRCLET (Erasmus+), ProAbility (EGT project). She developed tailor made leadership development trainings for start-up companies, and has experience as career and executive coach.
Competences aquired after the course
Self – awareness: Participants will assess and enhance their self-awareness, becoming authentic and accountable, taking responsibility for their own development process.
Authentic communication: Listens and communicates transparently, understands and can transmit complex messages. Uses different communication channels adaptively.
Integrity: Explores and articulates values and principles involved in personal leadership developmental process. Clarifies personal and role boundaries.