International
Sport Business
About the programme
Learn from industry leaders and gain real-world experience in a thriving sports ecosystem.
- Students with management knowledge can develop advanced sport business expertise in one year with a strong international focus.
- Budapest, ranked among the world’s top sport cities, offers world-class events and facilities (athletics, Formula 1, swimming, football, multifunctional arenas) that enrich the programme.
- Internship opportunities with Hungarian, regional and international federations, organisations and clubs, including the World Aquatics Federation now relocating to Budapest.
- International summer university and an intensive week with leading European sport management students through Corvinus’ partnerships.
- Equipped with data-driven analysis skills, graduates will focus on digitalisation and internationalisation, preparing them for roles as managers, analysts, consultants, investors, or entrepreneurs in the sports ecosystem.
- Emphasising sustainability and social impact, graduates are trained to consider the broader effects of sport when making business decisions.
Who is expected to attend the training
The programme is open to students who already have a basic knowledge of economics/management and are very interested in the business of sport. In addition to learning about the complexities of the sports economy, the courses will also offer the opportunity to learn from a range of guest lecturers from the world of practice. We expect our students to be open-minded and critical. We particularly welcome applications from students who are interested in a career in international sport business!
Details
Programme name International Sport Business, Master MSc
Programme award Master, MSc
ECTS 60
Duration 2 semesters (1 years)
Teaching hours: 15-20 hours per week
Includes internship No
Start date September 2026
Tuition fee (EEA)
1 350 000 Ft/semester
2 700 000 Ft/year
cca. 3 400 EUR/semester
cca. 6 800 EUR/year
Tuition fee (Non-EEA)
5 400 EUR/semester
*The official price list can be found in the annex to the Regulation on Student Fees and Benefits.
How to take the exam
The majority of the courses are completed with a practical assessment, which requires individual and group assignments, case studies, presentations and active work in class. Where an examination is a requirement of the course, students will mainly take a written examination.
Unique structure, multiple options
The second year of some of our two-year programmes offers specialisation, and can also be completed as a one-year Master’s programme. The first year of these two-year programmes provides a solid foundation, making them ideal for those with less expertise in the relevant field (in terms of subjects studied and credits obtained).
Two-year programme:
- MSc in Management
One-year specializations/programmes:
- MSc in Advanced Supply Chain Management
- MSc in Strategic Project Management
- MSc in International Sport Business
What will you study?
Semester 1
Core Modules*
- Value Drivers in International Sport Business
- International Sports Marketing and Consumer Behaviour
- Value Creation of Leisure Sports
- Sport Business Development in International Environment
Semester 2 Specializations
Core Modules*
Responsible International Sports Operations
Progressive Challenges in International Sport Business
* The above is not an exhaustive list. Corvinus University of Budapest reserves the right to change modules.
International opportunities
The one-year programme also offers strong international opportunities. Our aim is to connect students with initiatives attended by peers from leading European universities.
With support from the International Olympic Committee (IOC), international case competitions are organised for both Bachleor’s and Master’s students. In 2025, Corvinus entered an undergraduate team who came first in the online semi-finals among four universities, and will present in person in Lausanne, Switzerland, in March 2026, at the IOC headquarters. The master’s-level competition is organised by the University of Mainz, with the final also held at the IOC headquarters in Lausanne.
The European Academy for Sport Management (EASM) runs two student seminars each year alongside its annual conference: one in Madrid in May, and another in September at the conference venue. Each university may send 4–5 students; the September seminar is open to students on the two-year programme.
Short-term (1–2 week) small-group or individual study trips are also possible across Central or Western Europe (e.g., Vienna, Prague, Rome). The Pannonia Scholarship Programme can be used for all international opportunities, and our modern infrastructure makes it easy to run hybrid classes and include renowned international guest speakers online.
Zsolt Havran
Associate Professor
Programme Director
Vlad Demenski
Estonia
Student
Corvinus is very much the Oxford of Hungary, so coming to study here means you’re surrounded by incredible people with fresh perspectives that can actually impact the world. The Corvinus student life is vibrant, where you get to talk to a wide cast of students from all around the globe – I’ve made friends with someone from every continent besides Antarctica here. Corvinus is the place to be if you want to enjoy your student life while not compromising academic success.
Our Instructors
Dr. Zsolt Havran
Associate Professor, Department of Business Studies. Programme Director. Former consultant at PwC in sports business. Courses: Value Drivers in International Sport Business; Emerging Challenges in International Sport Business
Dr. Attila Kajos
Head of Department, Department of Business Studies. Associate Professor. Course: International Sports Marketing and Consumer Behaviour
Dr. Attila Szathmári
Assistant Professor, Department of Decision Sciences. Sports commentator for Eurosport and RTL. Course: Responsible International Sports Operations Management
Dr. Miklós Kozma
Associate Professor, Department of Business Studies. Director of the Corvinus International MBA Programme. Former consultant at KPMG in sports business. Course: Sport Business Opportunities in an International Environment
Dr. Ágnes Szabó
Assistant Professor, Department of Business Studies. Expert in employee health and wellbeing, workplace sport, and the economics of leisure sport. Course: Value Creation in Leisure Sport
Leading university
Rankings
#2 Best Business School in the region
EdUniversal Rankings
#351-400 in Business and Management
QS WUR Ranking by Subject
TOP 70 in Master’s in Finance in the world
Financial Times
Accreditations and networks
Career Opportunities
- Manager or staff member of an international sports federation
- Manager in charge of international functions of a domestic sports federation
- Manager of a domestic or international sports club or sports company Head of sports marketing/sponsorship of a multinational company
- Founder of an international sports company/start-up
- Manager or analyst of a domestic or international sports governance
- Responsible for wellbeing of a multinational company or a large domestic company
- International sports agency manager
- International sports event (professional or leisure) organiser
