Marketing
About the programme
Start your international marketing career! Business solutions for a sustainable future
What we offer
- Real business projects and simulations.
- Modules in data-driven marketing, channel management, and online marketing communication.
- A great learning experience through innovative teaching methods.ű
- Focus on developing both digital skills and soft skills.
Who is expected to attend the training
Details
Programme name Marketing
Programme award Master, MSc
ECTS 120
Duration 4 semesters (2 years)
Teaching hours 16-20 hours/week
Includes internship No
Start date September 2025
Tuition fee (EEA)
990 000 HUF/semester
cca. 2 500 EUR/semester*
Tuition fee (Non-EEA)
3 700 EUR/semester
*The official price list can be found in the annex to the Regulation on Student Fees and Benefits.
Examinations
In addition to traditional assessment methods (tests, exams), the Marketing MSc program uses a number of other assessment methods, such as real-life corporate project assignments, individual case study solutions, participation in class discussions, simulation task assessment, portfolio method, and self-assessment.
What will you study?
Year 1
Core Modules*
- Applied Market Research Method
- Marketing Management
- Integrated Marketing Communication
Year 2
Core Modules*
- Marketing Innovation and New Product Development
- Services, Marketing and Costumer Experience
- Branding Strategies
* The above is not an exhaustive list. Corvinus University of Budapest reserves the right to change modules.
There will be 3 moduls from which you can choose: Online Marketing Communication, Innovative Channel Management, Data-driven Marketing
Specialisations
Data-driven Marketing
The Data-driven Marketing module provides you with knowledge of basic data science concepts and advanced analytical methods, applying big data in marketing decision-making and combining transactional and survey data to model customer behaviour. In addition, you will be able to use customer databases to develop marketing and sales strategies to maximise customer value generated for the company. By completing the module, you can fill positions like marketing analyst, market researcher, and CRM Specialist.
Innovative Channel Management
The Innovative Channel Management module provides comprehensive knowledge of the concept and influence factors of retail customer experience, channel design, and management. By the completion of the module, you will get familiar with the theoretical foundation and practical implications of omnichannel shopping, you will be able to manage interfaces of retail experience, develop and implement channel innovations, and measure the performance of distribution channels. By completing the module, you can work in the fields of product and brand management, sales management, Key Account Management, trade marketing, and e-commerce.
Online Marketing Communication
The Online Marketing Communication module provides comprehensive knowledge of how online and digital marketing communications activities can be planned and implemented You will be able to plan, develop, implement, disseminate, and manage compelling, relevant, valuable, and coherent content in textual, visual, audio, audio-visual formats through different channels to attract and engage well-defined target audiences to respond to well-defined objectives and drive well-defined results. By completing the module, you can work as a digital marketing expert, media planner and buyer, internal communication expert, and PR manager.
International mobilities
Double degree
As part of our double degree programme, you can apply to the University of Liège. This way, alongside your studies at Corvinus, you can also complete a programme at this foreign university. With two degrees, you’ll have a significant advantage in the job market, as the quality of a Corvinus degree is well-known in Hungary, and an international qualification demonstrates your strong language skills and international experience
CEMS
Moreover, you can also apply to CEMS, which was ranked in the top 6% of the world’s best business programmes this year in the QS 2024 Masters in Management Rankings (11th out of 199 programmes). By successfully applying, not only will the doors to 33 leading business schools and over 70 corporate partners open for you, but you’ll also become part of a global alumni network of 20,000 members.
Exchange programmes
Corvinus has nearly 200 partners worldwide, and depending on the type of funding, you can apply to study at these institutions.
Irma Agárdi
Associate Professor
Programme Director
Welcome on behalf of the Marketing Master faculty! The Corvinus Marketing Master’s degree is Hungary’s leading Marketing program in higher education. Our students highly appreciate the prestige of the degree, the high preparation level of the lecturers, and opportunities for international exchange and double degree programs. We also have an extensive corporate network that enables our students to participate in company courses. Be part of a community where you can prepare for leadership in the field of Marketing, build your professional network, and, most of all, enjoy your university years!
Hinojosa Sofia Carolina
Ecuador
Student - Marketing
The MSc in Marketing is much more than just a program to gain valuable knowledge and practical experience simultaneously. It has provided an incredible opportunity to engage with people from diverse cultural backgrounds and to explore how they perceive and approach marketing practices from their unique perspectives. This international environment has been key to develop essential teamwork skills, fostering collaboration, and learning to appreciate and integrate different viewpoints effectively.
Leading university
Rankings
#3 Best Business School in the region
EdUniversal Rankings
#351-400 in Business and Management
WUR Ranking by Subject
TOP 70 in Master’s in Finance in the world
Financial Times
Accreditations and networks
Career Opportunities
Our graduates progress to roles including: Market Analyst and Researcher, Brand and Product Manager, Key Account Manager, Digital Marketing Specialist, Trade Marketing Specialist, Sales Manager, E-commerce Expert, Media Planner and Buyer, Internal Communication and PR Manager, Advertising Manager.
