Gazdálkodástani Doktori Iskola

Cognition, language and communication
• Metaphor and metonymy in discourse and communication – Réka BENCZES
• Factors influencing memory for media messages – Gábor KOVÁCS
• The effects of non-verbal signals on thinking, speech and attention – Gábor KOVÁCS
• Linguistic creativity in social media discourse – Réka SÓLYOM

Digitalization and social media
• Discourses about disruptive technologies – Tamás BOKOR
• New challenges in the enhancement of digital competences – Tamás BOKOR
• Individual and society in digital network media – Tamás BOKOR
• Social media and their effects on society and human behaviour – Lajos KOVÁCS
• Conceptual integration in social media communication – Réka SÓLYOM
• Innovative forms of science communication – Ágnes VESZELSZKI
• Deception and manipulation in digital communication – Ágnes VESZELSZKI
• AI and linguistics – Ágnes VESZELSZKI

Social, organizational and marketing communication
• The role of interpersonal communication in collective judgement and decision making – Gábor KOVÁCS
• Organisational communication in a changing landscape – Lajos KOVÁCS
• Green and sustainable marketing communication: Linguistic and non-linguistic devices – László KOVÁCS
• Brand names, brand associations and positioning – László KOVÁCS
• Linguistic devices in marketing communication and branding – László KOVÁCS
• Alternative solutions to exploring and communicating social problems – Ariel MITEV

Visual and design communication
• Design communication as a social and economic catalyst: Making research as designing – Dóra HORVÁTH & Attila COSOVAN
• Visual communication in social media – Andrea KÁRPÁTI
• Fashion communication: history and current trends – Andrea KÁRPÁTI
• Current trends in visual communication: new genres, technologies and meaning making in communicating through images – Andrea KÁRPÁTI
• Exhibition communication: visitor studies, experience design, science communication, multilevel assessment of museum / gallery / commercial exhibitions – Andrea KÁRPÁTI