Marketing Strategy
and Innovation
About the programme
Be a black-belt marketing manager!
The one-year Marketing Strategy and Innovation master trains future marketing managers who are able to make complex marketing strategy decisions in the various sectors and company types of business life, in both local and international markets. Our objective is to make sure that our graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.
What We Offer
- A one-year intensive program to become an advanced marketing expert.
- An excellent learning experience with innovative teaching methods.
- Modules focused on data-driven marketing, channel management, and online marketing communication.
- The Corvinus Scholarship available for one academic year—meaning your full study period in this one-year master’s program is guaranteed tuition-free
For the one-year program, we welcome students mainly from business bachelor’s programmes.
This programme is the one-year intensive version of the already well-known, two-year Marketing MSc, where students with appropriate business education backgrounds can acquire advanced marketing knowledge and skills.
If you’re interested in the program and want to keep your options open for CEMS or a double degree, consider applying for the two-year Marketing program as well!
Who is expected to attend the training
Details
Programme name Marketing Strategy and Innovation
Programme award Master, MSc
ECTS 60
Duration 2 semesters (1 year)
Teaching hours 12-14 hours/week
Includes internship no
Start date September 2025
Tuition fee (EEA)
1 350 000 HUF/semester
cca. 3 400 EUR/semester*
Tuition fee (Non-EEA)
5 400 EUR/semester
*The official price list can be found in the annex to the Regulation on Student Fees and Benefits.
Examinations
In addition to traditional assessment methods (tests, exams), the Marketing Strategy and Innovation MSc program uses a number of other assessment methods, such as real-life corporate project assignments, individual case study solutions, participation in class discussions, simulation task assessment, portfolio method, and self-assessment.
What will you study?
Year 1
Core Modules*
- Marketing Innovations and New Product Development
- Advanced Marketing Research
- Brand Strategies
Year 2
You can choose between 3 different modules*
- Online Marketing Communication
- Innovative Channel Management
- Data-driven Marketing
* The above is not an exhaustive list. Corvinus University of Budapest reserves the right to change modules.
Specialisations
Data-driven Marketing
The Data-driven Marketing module provides you with knowledge of basic data science concepts and advanced analytical methods, applying big data in marketing decision-making and combining transactional and survey data to model customer behaviour. In addition, you will be able to use customer databases to develop marketing and sales strategies to maximise customer value generated for the company. By completing the module, you can fill positions like marketing analyst, market researcher, and CRM Specialist.
Innovative Channel Management
The Innovative Channel Management module provides comprehensive knowledge of the concept and influence factors of retail customer experience, channel design, and management. By the completion of the module, you will get familiar with the theoretical foundation and practical implications of omnichannel shopping, you will be able to manage interfaces of retail experience, develop and implement channel innovations, and measure the performance of distribution channels. By completing the module, you can work in the fields of product and brand management, sales management, Key Account Management, trade marketing, and e-commerce.
Online Marketing Communication
The Online Marketing Communication module provides comprehensive knowledge of how online and digital marketing communications activities can be planned and implemented You will be able to plan, develop, implement, disseminate, and manage compelling, relevant, valuable, and coherent content in textual, visual, audio, audio-visual formats through different channels to attract and engage well-defined target audiences to respond to well-defined objectives and drive well-defined results. By completing the module, you can work as a digital marketing expert, media planner and buyer, internal communication expert, and PR manager.
International mobilities
Exchange programmes
Corvinus has nearly 200 partners worldwide, and depending on the type of funding, you can apply to study at these institutions.
Irma Agárdi
Associate Professor
Programme Director
The Master Programme in Marketing Strategy and Innovation is an innovative one-year programme available in Hungarian higher education in the field of marketing. Students participating in the programme will receive a degree of high prestige, professional lecturers, multiple international opportunities, and participation in double-degree programmes. Our wide-ranging corporate connections enable our students to attend company training courses. Join a community where you can prepare for marketing leadership, start networking, and have fun during your university years!
Jinhui HU Anthony
China
Student - Marketing Strategy and Innovation
The MSc in Marketing is much more than just a program to gain valuable knowledge and practical experience simultaneously. It has provided an incredible opportunity to engage with people from diverse cultural backgrounds and to explore how they perceive and approach marketing practices from their unique perspectives. This international environment has been key to develop essential teamwork skills, fostering collaboration, and learning to appreciate and integrate different viewpoints effectively.
Leading university
Rankings
#3 Best Business School in the region
EdUniversal Rankings
#351-400 in Business and Management
WUR Ranking by Subject
TOP 70 in Master’s in Finance in the world
Financial Times
Accreditations and networks
Career Opportunities
- Brand/product manager
- Key account manager at advertising agencies
- Digital marketing specialist
- Trade marketing specialist
- Sales/key account manager
- E-commerce expert
- Media planner, purchaser
- Internal communication, PR professional
