Önéletrajz - Dr. Jackson Kevin Michael
- Magyar önéletrajz
- Angol önéletrajz
Personal data
Dr. Jackson Kevin Michael
Assistant Professor
Elnöki Szervezet / Vállalati és Intézményi Kapcsolatok (VIK) / Kommunikáció
1970
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Qualifications, scientific degrees
Higher education qualifications
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2019 - 2023
Széchenyi István University, Doctoral School of Business and Management Sciences (PhD/DLA képzés) -
1997 - 1999
Case Western Reserve University , International Masters of Business Administration (MBA)
Career
Workplaces
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2023 -
Corvinus University, Assistant Professor, Researcher -
2018 - 2023
ESSCA School of Management, Adjunct Professor -
2017 - 2023
Corvinus University , Adjunct Professor -
2016 - 2019
Qb, Developed gear-free VR and AR experiences for education, events, and client activation. -
2014 - 2016
Gravity R&D (Now Taboola), Led global sales strategy for a machine-learning personalization platform and contributed to large-scale applied personalization solutions. -
2009 - 2014
Appshaker Ltd., Built augmented reality campaigns for global brands including Ford, GE, Coca-Cola, National Geographic, Smithsonian, Universal, Fox, and BBC World.
Language skills
Language
Speaking
Writing
Reading
Media appearance
English
Native
Native
Native
Yes
Hungarian
Basic
Basic
Basic
Language skills
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Language: EnglishSpeaking: NativeWriting: NativeReading: NativeMedia appearance: Yes
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Language: HungarianSpeaking: BasicWriting: BasicReading: BasicMedia appearance:
Research, professional activity
Consumer Behavior, Entrepreneurship, Services Marketing
media and communication sciences
Consumer Behaviour, Food Insecurity
Student Burnout, Impact of COVID-19 on Higher Education
Major research projects
Consumer Behavior, Entrepreneurship, Services Marketing
media and communication sciences
Consumer Behaviour, Food Insecurity
Student Burnout, Impact of COVID-19 on Higher Education
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2023 - 2026, Inflation, food insecurity, and mental health: Generation Z’s burden in emerging Europe.
Form of participation: leader of the research team
Moneylender:
Further info about research: The published study shows how inflation is linked to food insecurity and poorer mental well-being among Gen Z in Hungary. The new qualitative study explores how young people cope, adapt, and make trade-offs under ongoing financial pressure.
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2024 - 2026, The power of personalization: Generation Z’s emotional response to AI food marketing under the EU AI Act.
Form of participation: leader of the research team
Moneylender:
Further info about research: This study examines how Generation Z responds emotionally to AI-generated food advertising compared with traditional ads. It connects these behavioral effects to the EU AI Act by asking when personalized food marketing may move beyond engagement and
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2025 - 2026, Temporal Engagement Architecture in Traditional versus AI-Enhanced Food Advertising
Form of participation: leader of the research team
Moneylender:
Further info about research: This research explores how AI-enhanced and traditional food ads shape attention over time. It introduces Temporal Engagement Architecture (TEA) to examine how quickly attention is captured, how deeply viewers engage, and how stable that engagement re
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2025 - 2026, Autonomy Compression in Agentic AI Systems: Delegation Across Hedonic and Utilitarian Decisions
Form of participation: leader of the research team
Moneylender:
Further info about research: This study explores how agentic AI can reduce user oversight by making decisions easier to approve than to verify. It compares delegation behavior in hedonic and utilitarian tasks to see when AI support helps and when it may weaken autonomy.
Publications
- The power of personalization: Generation Z’s emotional response to AI food marketing under the EU AI Act.
- Inflation, food insecurity, and mental health: Generation Z’s burden in emerging Europe
- Student Burnout in Higher Education: From Lockdowns to Classrooms
- THE INFLUENCE OF COVID-19 ON SENTIMENTS OF HIGHER EDUCATION STUDENTS - PROSPECTS FOR THE SPREAD OF DISTANCE LEARNING
- Holistic Online Learning, in a Post COVID-19 World
Contacts
Location at the university
Wednesdays 10 -12
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Building: Corvinus E Building
Room number: 342
Extension:
Main line:
Fax:
Internal fax:
kevin.jackson@uni-corvinus.hu
1026 Budapest, Lepke utca 5-7
https://www.linkedin.com/in/kevinmjackson1/
Wednesdays 10 -12