The Digital Public Life specialization qualifies the student to apply digital technologies of social communication reasonably. By completing the subjects of the specialization, the student learns the operations of digital data processing and interpretation, the peculiarities of digital platforms and communication genres, the characteristics of digital public communication, the basics of online marketing and media regulation, and becomes able to apply them in practice.
The Organizational Communication specialization qualifies the student to strategically plan and execute organizational communication. By completing the subjects of the specialization, the student learns the theory and practice of organizational communication, the basics of management and organizational psychology, acquires knowledge and skills about workforce selection and organizational socialization, and learns effective negotiation techniques and the rules and possibilities of crisis communication.
The ’International Communication’ specialisation aims to develop students’ thorough knowledge and practice to analyse and evaluate international social and economic processes, language skills of academic English in praxis and intercultural skills. It also provides an overview of the trendlines of EU- and non-EU development. The specialisation qualifies students for distinct areas of employment, e.g. requiring communication tasks of international environment like communication and marketing agencies; in fields and institutions of international relations (government and NGO), public diplomacy, and embassies. The specialisation includes theoretical and practical courses, e.g. ’Cases of the International Scenario’, ’Global Trends in Economy’, ’GOs and NGOs in Global Context’, and ’International Negotiations’.
The ’Political Communication’ specialisation aims to develop students’ knowledge and practice in analysing and evaluating international political communication; it also aims to perfect their rhetoric, research, and analytical skills in public issues. The specialisation also provides a detailed understanding of recent trends in EU and non-EU political institutions. The specialisation qualifies students for distinct areas of employment, e.g. marketing communication and PR, public relations and communication tasks in public, NGO, competitive organisations, and political communication (campaign planning, speech and text formulation). The specialisation includes theoretical and practical courses, e.g. ’ Media and Politics’, ’Political Psychology’, ’Investigative Journalism’, and ’Political Campaigns and Rhetoric’.