Attendees of the workshop were students from Corvinus’s Sports Economics master programme and corporate partners of SBRC from across the sports industry.
The exclusive online event showcased the Customer Intelligence Lifecycle of LaLiga’s Data Driven Marketing and detailed insights into how the Digital Ecosystem organized by Laliga can help Spanish football clubs in activating their target segments locally, and at international level.
The afternoon session of the workshop hosted an interactive group exercise related to attracting a wider audience to LaLiga Santander games. Corvinus’ students worked together with industry professionals on finding new opportunities for fan engagement during and beyond the current pandemic crisis.
The event was organized and moderated by Miklós Kozma, head of international relations, and Zoltán Kynsburg, head of industrial relations of SBRC, as well as Elisa Álvarez Martín and Pedro Pemartín Gonzalez from LaLiga. Presenters in the morning session were Olivia Archando Ardanaz and María José Silva Trigo.